Valassis Discontinues Evaluating Sale of NCH Marketing Services, Inc.

LIVONIA, Mich., June 30 /PRNewswire-FirstCall/ -- Valassis (NYSE: VCI), one of
the nation's leading media and marketing services companies, announced today
that it has decided not to sell NCH Marketing Services, Inc. (NCH). Valassis
previously disclosed that it was in the process of evaluating the potential
sale of NCH, a Valassis subsidiary that provides coupon settlement and
analytical services to manufacturers and retailers.

"Due to the positive trends in NCH's domestic business and its year-to-date
performance, we do not believe selling this subsidiary would be in the best
interest of our shareholders at this time," said Alan F. Schultz, Valassis
Chairman, President and Chief Executive Officer. "As we anticipate that
value-seeking consumer behavior will become a mainstay, we expect further
strengthening of NCH's settlement and analytical services business. NCH
employees have done a great job this year and I look forward to their
continued contributions."

Valassis continues to see increased demand for savings and value by consumers,
fueled by the volatility in the economy. This is evident in increased coupon
redemption in the majority of the countries for which NCH provides settlement
and analytical services. For example, in the United States, consumer packaged
goods (CPG) coupon redemption increased 17% in the fourth quarter of 2008 and
14% in the first quarter of 2009.

About Valassis
Valassis is one of the nation's leading media and marketing services
companies, offering unparalleled reach and scale to more than 15,000
advertisers. Its RedPlum media portfolio delivers value on a weekly basis to
over 100 million shoppers across a multi-media platform - in-home, in-store
and in-motion. Through its interactive offering - redplum.com - consumers will
find compelling national and local deals online. Headquartered in Livonia,
Michigan with approximately 7,000 associates in 28 states and eight countries,
Valassis is widely recognized for its associate and corporate citizenship
programs, including its America's Looking for Its Missing Children(R) program.
Valassis companies include Valassis Direct Mail, Inc., Valassis Canada,
Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH
Marketing Services, Inc. For more information, visit http://www.valassis.com
or http://www.redplum.com. To learn about advertising opportunities with
RedPlum, please call 1-800-437-0479.

Safe Harbor and Forward-Looking Statements
Certain statements found in this document constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks and
uncertainties and other factors which may cause our actual results,
performance or achievements to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. Such factors include, among others, the following:
price competition from our existing competitors; new competitors in any of our
businesses; a shift in client preference for different promotional materials,
strategies or coupon delivery methods, including, without limitation, as a
result of declines in newspaper circulation; an unforeseen increase in paper
or postal costs; changes which affect the businesses of our clients and lead
to reduced sales promotion spending, including, without limitation, a decrease
of marketing budgets which are generally discretionary in nature and easier to
reduce in the short-term than other expenses; our substantial indebtedness,
and ability to refinance such indebtedness, if necessary, and our ability to
incur additional indebtedness, may affect our financial health; the financial
condition, including bankruptcies, of our clients, suppliers, senior secured
credit facility lenders or other counterparties; our ability to comply with or
obtain modifications or waivers of the financial covenants contained in our
debt documents; certain covenants in our debt documents could adversely
restrict our financial and operating flexibility; recent disruptions in the
credit markets that make it difficult for companies to secure financing;
fluctuations in the amount, timing, pages, weight and kinds of advertising
pieces from period to period, due to a change in our clients' promotional
needs, inventories and other factors; our failure to attract and retain
qualified personnel may affect our business and results of operations; a rise
in interest rates could increase our borrowing costs; we may be required to
recognize additional impairment charges against goodwill and intangible assets
in the future; the outcome of ADVO's pending shareholder lawsuits; our current
litigation with News America Incorporated may be costly and divert
management's attention; possible governmental regulation or litigation
affecting aspects of our business; the credit and liquidity crisis in the
financial markets could continue to affect our results of operations and
financial condition; reductions of our credit rating may have an adverse
impact on our business; counterparties to our secured credit facility and
interest rate swaps may not be able to fulfill their obligations due to
disruptions in the global credit markets; uncertainty in the application and
interpretation of applicable state sales tax laws may expose us to additional
sales tax liability; and general economic conditions, whether nationally,
internationally, or in the market areas in which we conduct our business,
including the adverse impact of the ongoing economic downturn on the marketing
expenditures and activities of our clients and prospective clients as well as
our vendors, with whom we rely on to provide us with quality materials at the
right prices and in a timely manner. These and other risks and uncertainties
related to our business are described in greater detail in our filings with
the United States Securities and Exchange Commission, including our reports on
Forms 10-K and 10-Q and the foregoing information should be read in
conjunction with these filings. We disclaim any intention or obligation to
update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.

SOURCE Valassis

Mary Broaddus, Director, Investor Relations and Corporate Communications,
+1-734-591-7375, broaddusm@valassis.com