Media Breakaway, LLC Delivers Presentation on Best Practices and Legal Matters in Affiliate Marketing at Affiliate Convention

WESTMINSTER, Colo.--(Business Wire)--
Media Breakaway, LLC, an industry leading interactive marketing firm recently
participated in the inaugural Affiliate Convention, speaking about the various
legal matters affecting the affiliate marketing industry during the panel titled
Legal Matters and Affiliate Marketing.

Media Breakaway is the home of one of the largest and most experienced
compliance teams in the online marketing industry. For this panel discussion,
Steven Richter (President), Amanda Barry (General Counsel), and Molly Petullo
(Compliance Coordinator) presented information on a number of key legal issues
facing the industry and fielded a variety of questions from the audience.

"Sessions like this are tremendously valuable to online marketers who are
focused on developing best practices marketing initiatives that are compliant
with all federal and state guidelines," said Mr. Richter. "The legal and
regulatory landscape for online marketing is constantly changing and evolving.
Even for legal professionals, it is a challenge to stay up-to-date on all of the
latest developments. For most affiliates, staying current on legal information
is a truly daunting task. Most affiliates are sole proprietors who have limited
access to regular legal advice. So, attending these types of sessions is the
closest approximation many affiliates have to actually meeting with a lawyer
with experience in online marketing."

Among other topics, the panel discussed developments in state taxation of online
sales, guidelines for social media marketing, the evolving mobile marketing
legal landscape, and the importance of understandable privacy policies.
Attendees asked key questions on affiliate liability, asset protection, and
where to find current best practices information online.

"Attending a panel discussion on legal matters may not seem like the most
entertaining session on the agenda," said Ms. Barry. "However, there are few
sessions that deliver more vital information on the affiliate industry and how
affiliates and advertisers can ensure they are up-to-date and following all of
the appropriate legal guidelines in their marketing programs. I look at it like
a trip to the dentist for preventative teeth cleaning. You may not look forward
to it or even enjoy the experience, but it can keep you from having problems
down the road and you will be very glad you went."

The Denver session was so well received that the group has been asked to deliver
a similar presentation during Affiliate Convention - Los Angeles in December
2009.

"We were thrilled to be a part of the first ever Affiliate Convention and look
forward to participating in the next event in Los Angeles later this year," said
Mr. Richter.

About Media Breakaway

Media Breakaway, LLC is an industry leader in advertising and direct-marketing,
delivering full-service, results-oriented solutions. affiliate.com, a division
of Media Breakaway, LLC, is one of the fastest-growing affiliate networks in the
industry, providing its advertisers and affiliates with unparalleled service and
support to help them drive sales and revenue. DataOverdrive, a division of Media
Breakaway, LLC, offers List Management Solutions to help clients convert their
current lists into a supplemental profit center. Visit www.MediaBreakaway.com,
www.affiliate.com or www.DataOverdrive.com for more information.

Media Breakaway, LLC
Tom Wozniak, 303-920-7930

Copyright Business Wire 2009