American Marketing Association's Phoenix Chapter Announces July Hispanic Shared Interest Group Event

PHOENIX, AZ, Jun 30 (MARKET WIRE) --

WHAT

The American Marketing Association's (AMA) Phoenix Chapter announces its
July Hispanic Shared Interest Group:

"Updating the Media Mix in Hispanic Marketing: New Media and Social Web
sites"

WHY

A guest panel of marketing experts, including Cruz Flores, senior
marketing manager of multicultural markets for Quest Communications, and
Greg McGuire, sales creative resource director for KVIB-FM 95.1 Latino
Vibe, will discuss the latest trends in reaching Latinos in the U.S.

Attendees can expect to learn:

-- How corporations are increasing the effectiveness of multicultural
marketing through segmentation and Internet-based applications
-- How to reach bilingual and acculturated Latinos via online marketing
-- Segmentation of the Valley's Latino population and how to reach the
most affluent groups

SPONSORS

Prisma Graphic is the Platinum sponsor. WestGroup Research
is the Gold sponsor, and Bold Impressions and KEO Marketing are the
Silver sponsors for all 2008-09 monthly meetings and SIG events. Other
annual sponsors include: Aquent, Phoenix Business Journal, media88,
Marketwire, Personalized Laser Inc., Republic Media and Wright Choice
Promotions.

WHEN

Thursday, July 9, 2009

3:30 p.m. - 5 p.m.

WHERE

ASU SkySong

Suite 200 Global Room
1475 N. Scottsdale Road
Scottsdale, AZ 85257

COST

-- $20 for members/students that register by July 3
-- $30 for nonmembers that register by July 3
-- Prices increase at the door

REGISTRATION

Register online at http://www.netme.com/amaphoenix/

CONTACT INFORMATION

American Marketing Association - Phoenix Chapter
www.amaphoenix.org
602-866-0342

Media Contact:
Laura Zilverberg
Allison & Partners
(480)776-6418
lauraz@allisonpr.com

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