Simmons Bedding Company Obtains Extensions of Current Forbearance Periods to August...

Simmons Bedding Company Obtains Extensions of Current Forbearance Periods to
August 14, 2009

ATLANTA, June 30 /PRNewswire/ -- Simmons Bedding Company ("Simmons Bedding"),
a subsidiary of Simmons Company ("Simmons" or the "Company") and a leading
manufacturer of premium-branded bedding products, today announced that it has
reached an agreement with the majority of its senior bank lenders to extend
their forbearance period from June 30, 2009 to August 14, 2009, subject to
meeting certain conditions on or before July 31, 2009. The majority of the
holders of Simmons Bedding's $200.0 million 7.875% senior subordinated notes
have also agreed to extend their forbearance period to August 14, 2009.

About Simmons Bedding Company
Atlanta-based Simmons Bedding Company is one of the world's largest mattress
manufacturers, manufacturing and marketing a broad range of products including
Beautyrest(R), Beautyrest Black(R), Beautyrest Studio(TM), BeautySleep(R),
ComforPedic by Simmons(TM), Natural Care(R), Beautyrest Beginnings(TM) and
Deep Sleep(R). Simmons Bedding operates 19 conventional bedding manufacturing
facilities and two juvenile bedding manufacturing facilities across the United
States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier
of beds to many of the world's leading hotel groups and resort properties.
Simmons Bedding is committed to developing superior mattresses and promoting a
higher quality sleep for consumers around the world. For more information,
visit the Company's website at www.simmons.com.

"Safe Harbor" Statement under Private Securities Litigation Reform Act of
1995:

This press release includes forward-looking statements that reflect our
current views about future events and financial performance. Words such as
"estimates," "expects," "anticipates," "projects," "plans," "intends,"
"believes," "forecasts" and variations of such words or similar expressions
that predict or indicate future events, results or trends, or that do not
relate to historical matters, identify forward-looking statements. The
forward-looking statements in this press release speak only as of the date of
this press release. These forward-looking statements are expressed in good
faith and Simmons believes there is a reasonable basis for them. However,
there can be no assurance that the events, results or trends identified in
these forward-looking statements will occur or be achieved. Investors should
not rely on forward-looking statements because they are subject to a variety
of risks, uncertainties, and other factors that could cause actual results to
differ materially from Simmons's expectations. These factors include, but are
not limited to: (i) compliance with covenants in, and any defaults under, our
debt agreements or instruments; (ii) our ability to (a) comply with the terms
of the forbearance agreements, including meeting certain conditions contained
therein that require continued progress in our restructuring efforts, (b)
obtain further extensions to the forbearance periods, or (c) develop and
implement a restructuring on acceptable terms, on a timely basis or at all;
(iii) compliance by the lenders and note holders with the terms of the
forbearance agreements; (iv) increased cost of credit and associated fees
resulting from the forbearance extensions and any waiver or modification of
the senior credit facility by the lenders or any waiver or modification of the
Subordinated Notes or other indebtedness; (v) Simmons Bedding being required
to immediately repay all amounts outstanding under the senior credit facility
resulting from the noncompliance with the covenants thereunder or otherwise
being in default under its debt which could in turn result in a default under
the indebtedness of Simmons Bedding, Simmons Company or Simmons Holdco or
could result in a bankruptcy filing by or against us or any of our affiliates
and have an adverse impact the value of our and our affiliate's debt and
equity securities; (vi) the potential adverse impact of any restructuring or
any related pre-arranged or voluntary bankruptcy filing on our business,
financial condition, liquidity, results of operations and the value of our and
our affiliate's debt and equity securities; (vii) interest rate and credit
market risks; (viii) competitive pressures in the bedding industry; (ix)
general economic and industry conditions; (x) the success of our new products
and the future costs to rollout such products; (xi) legal and regulatory
requirements; (xii) our relationships with and viability of our suppliers,
significant customers and licensees; (xiii) fluctuations in our costs of raw
materials and energy prices; (xiv) our ability to hold or increase prices on
our products and the related effect on our unit sales; (xv) an increase in our
return rates and warranty claims; (xvi) our labor relations; (xvii)
encroachments on our intellectual property; (xviii) our product liability,
intellectual property and other litigation claims; (xix) our level of
indebtedness; (xx) foreign currency exchange rate risks; (xxi) our future
acquisitions; (xxii) our ability to achieve the expected benefits from any
personnel realignments; (xxiii) higher bad debt expense as a result of
increased customer bankruptcies due to instability in the economy and slowing
consumer spending; (xxiv) our ability to maintain sufficient liquidity to
operate its business; and (xxv) other risks and factors identified from time
to time in our reports filed with the Securities and Exchange Commission. We
undertake no obligation to update or revise any forward-looking statements,
either to reflect new developments or for any other reason.

Contacts: Alan H. Oshiki
Broadgate Consultants, LLC
(212) 232-2222

William S. Creekmuir
Simmons Bedding Company
(770) 673-2625

SOURCE Simmons Bedding Company

Alan H. Oshiki, Broadgate Consultants, LLC, +1-212-232-2222; or William S.
Creekmuir, Simmons Bedding Company, +1-770-673-2625