YoNaturals Accelerates Growth in New Jersey and New York

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Tue Jun 30, 2009 3:15pm EDT

Healthy Snack Foods Vendor Accelerating its Expansion into the New York and New
Jersey Vending Markets
SAN DIEGO--(Business Wire)--
Snack food vending success YoNaturals of San Diego continues to be a market
story to watch. Just three years after its debut in the Southern California
market, the distributor of natural and organic snack foods and beverages
continues to enjoy rapid growth -- within an otherwise struggling American
economy. 

YoNaturals' CEO Mark Trotter believes he knows a key reason for his firm's
impressive performance. "We benefit not only from the inherent stability of the
food vending industry -- but also from the growing nationwide appeal of natural
and organic foods," says Trotter. "Some in the vending industry doubted that
healthier eating trends born on the West Coast would take hold in other parts of
the country. But our quickly expanding operation is proving otherwise." 

YoNaturals has seen increases in its revenues during each of its business
quarters, and has gone from serving only local California markets to a business
presence in over 130 urban markets nationwide. 

New York and New Jersey are now proving to be only the latest fertile ground for
YoNaturals` marketing efforts. 

"An extensive search for alternatives to the ubiquitous junk food offered by
other vending distributors first brought us to YoNaturals," relates Kevin
Kennedy, facility manager for Horizon Media in New York City. "And it's really
worked out for us financially and otherwise. Our office staff clearly loves the
added variety and the whole idea behind healthier snacking." 

CEO Trotter points out that his firm's 500 labels of snack foods and beverages
are all proven winners in the marketplace, both for taste and nutrition. "Clif
Bar, Stacy's Chips, Vitamin Water, Tazo Teas -- these and others are extremely
popular labels, with solid market share in the competitive natural and organic
marketplace of the West Coast. The positive reactions of consumers in these
newer markets come as no surprise." 

Calvary Academy, a private K-12 school in Lakewood, New Jersey, is a case in
point. School office manager Laura d'Afflisio relates how students quickly
overcame any initial doubts about unfamiliar snack labels in what's come to be
called the "health machine" once they'd sampled the natural and organic
selections themselves. "My daughter's favorite snack chips come in some pretty
unique organic colors," says d'Afflisio. "But they're now a uniquely big hit
with her." 

Other schools in the New Jersey and New York markets include Columbia Senior
High School, St Michaels School, Fulton City Schools, Greenwich Academy, Tully
Central District, and Lafayette Central School. McQuaid Jesuit High School,
Bishop Kearney High School, Siena Catholic Academy, Honeoye Falls-Lima School
District, Aquinas Institute, Sheepshead Bay High School, The Rice School and the
Solomon Schechter School. "And, as our operations expand out from major East
Coast urban markets into those at the peripheries -- we expect to see an even
greater velocity of revenue growth." 







YoNaturals
Mark Trotter, 858-794-9955
mark@yonaturals.com

Copyright Business Wire 2009

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