YoNaturals Accelerates Growth in New Jersey and New York
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Healthy Snack Foods Vendor Accelerating its Expansion into the New York and New Jersey Vending Markets SAN DIEGO--(Business Wire)-- Snack food vending success YoNaturals of San Diego continues to be a market story to watch. Just three years after its debut in the Southern California market, the distributor of natural and organic snack foods and beverages continues to enjoy rapid growth -- within an otherwise struggling American economy. YoNaturals' CEO Mark Trotter believes he knows a key reason for his firm's impressive performance. "We benefit not only from the inherent stability of the food vending industry -- but also from the growing nationwide appeal of natural and organic foods," says Trotter. "Some in the vending industry doubted that healthier eating trends born on the West Coast would take hold in other parts of the country. But our quickly expanding operation is proving otherwise." YoNaturals has seen increases in its revenues during each of its business quarters, and has gone from serving only local California markets to a business presence in over 130 urban markets nationwide. New York and New Jersey are now proving to be only the latest fertile ground for YoNaturals` marketing efforts. "An extensive search for alternatives to the ubiquitous junk food offered by other vending distributors first brought us to YoNaturals," relates Kevin Kennedy, facility manager for Horizon Media in New York City. "And it's really worked out for us financially and otherwise. Our office staff clearly loves the added variety and the whole idea behind healthier snacking." CEO Trotter points out that his firm's 500 labels of snack foods and beverages are all proven winners in the marketplace, both for taste and nutrition. "Clif Bar, Stacy's Chips, Vitamin Water, Tazo Teas -- these and others are extremely popular labels, with solid market share in the competitive natural and organic marketplace of the West Coast. The positive reactions of consumers in these newer markets come as no surprise." Calvary Academy, a private K-12 school in Lakewood, New Jersey, is a case in point. School office manager Laura d'Afflisio relates how students quickly overcame any initial doubts about unfamiliar snack labels in what's come to be called the "health machine" once they'd sampled the natural and organic selections themselves. "My daughter's favorite snack chips come in some pretty unique organic colors," says d'Afflisio. "But they're now a uniquely big hit with her." Other schools in the New Jersey and New York markets include Columbia Senior High School, St Michaels School, Fulton City Schools, Greenwich Academy, Tully Central District, and Lafayette Central School. McQuaid Jesuit High School, Bishop Kearney High School, Siena Catholic Academy, Honeoye Falls-Lima School District, Aquinas Institute, Sheepshead Bay High School, The Rice School and the Solomon Schechter School. "And, as our operations expand out from major East Coast urban markets into those at the peripheries -- we expect to see an even greater velocity of revenue growth." YoNaturals Mark Trotter, 858-794-9955 mark@yonaturals.com Copyright Business Wire 2009
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