McKinley Reserve Media Group Wins Top Honors at Orange County Public Relations Society of America's Annual PROTOS Event

NEWPORT BEACH, CA, Jun 30 (MARKET WIRE) --
McKinley Reserve Media Group (MRMG), the award-winning video
communications and public relations agency serving clients across a
variety of sectors including finance, manufacturing, retail, food and
entertainment, and the exclusive media communications partner of the
McKinley Reserve family of companies, today announced the honor of
earning five awards, plus the top honor of "Best of Show" at the annual
Public Relations Society of America, Orange County Chapter PROTOS
competition held June 26 in Silverado Canyon, Calif.

MRMG took home a total of six awards at the prestigious event, which
honored the best public relations strategies, tactics and campaigns over
the past year. Specific awards included a total campaign award for Ryan
Smith, account strategist, and Sara Pentz, senior journalist, for their
work with Miami-based KIRA Inc. on "Contracting with KIRA."

Additionally, Joshua Levitt, research director, was awarded for both an
individual print media placement with Wisconsin Natural Acres Honey on "A
'Buzz'-Worthy Story - Wisconsin Natural Acres Honey Featured in the
Milwaukee Journal Sentinel" and for his total campaign, "Wisconsin Natural
Acres Honey - The Sweet Taste of Success."

Agency president, John Thatcher, received two awards, one for his work
with Wisconsin-based Coating Excellence International on a Flexible
Packaging Magazine cover story. His campaign was titled "Room to Grow at
Coating Excellence International." Thatcher also received an award for
Best Single Media Placement with private equity group McKinley Reserve
for the CNBC-TV segment "Boom Town Sheikh Down." The global news segment
exposed the absence of legal protections, lack of transparency, and
conflicts of interest companies experience when operating in Dubai, UAE.
Additionally, it helped block a Free Trade Agreement between the United
States and the United Arab Emirates until McKinley Reserve obtains a land
rights resolution on its 38-acre development in Dubai.

In addition to the five major awards, the agency took home the night's
biggest prize, the "Best of Show" award. The "Best of Show" award was
received for the agency's Wisconsin Natural Acres total campaign, with the
judges commenting, "We [APR judges] unanimously selected one entry based
on technical expertise and outstanding results. The summary and
communications plan showed a significant aptitude for public relations
principles, including well written objectives and thoughtful tactics.
However, our judges were most impressed by this agency's willingness to
accept business outcomes as their objectives as well. With great
confidence in their ability to produce favorable coverage and to create
valuable business alliances, they assumed the responsibility of making a
profit for the company. It is our belief that our profession excels when
our practices have an impact on the measure that's most important to the
client -- their bottom line."

About McKinley Reserve Media Group

McKinley Reserve Media Group (MRMG) is a Newport Beach-based award-winning
reputation management, video communications, and public relations agency
and the exclusive media communications partner of the McKinley Reserve
family of companies. MRMG serves the media relations and training needs of
clients from a variety of industry sectors, including finance, retail,
consumer products and manufacturing. For additional information regarding
McKinley Reserve Media Group, please visit www.mckinleyreserve.com

Media Contact:
John Thatcher
McKinley Reserve Media Group
(949) 852-8605
jthatcher@mckinleyreserve.com

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