International Air Travel Site, Vayama.com, Joins Travel Ad Network, Web's Largest Travel Information Source

NEW YORK, NY, Jun 30 (MARKET WIRE) --
Travel Ad Network (TAN), the leading vertical ad network in travel and
the web's largest travel information source in total audience, today
announced that Vayama.com, a travel Web site that gives Americans a whole
new world of choice in international air travel, has joined its portfolio
of more than 200 travel planning sites. The announcement comes less than
a week after TAN partnered to help launch vtravelled.com, Virgin
Atlantic's new travel website.

Using the latest in web technologies, Vayama.com offers a massive
selection of airlines, flights and fares, many never previously available
online. User can now easily find the lowest prices and best schedule
options for international travel. The company was founded by travel
experts with decades of experience, and is backed by BCD Holdings NV, one
of the largest travel organizations in the world.

"As our world shrinks into a single global economy, international travel
is imperative for nearly every business. Vayama was designed specifically
to assure that both business and vacation travelers get the best value
when they book their air tickets," says Brian Silver, TAN's Acting CEO and
President. "We're very pleased to have them add their audience to Travel
Ad Network, the web's largest travel information source in total
audience."

"We are the leader in international fare value, so it is a good fit for us
to be part of the leading vertical ad network in the travel space," says
Andre Hesselink, Vayama's Co-CEO. "Visitors to TAN sites spend
considerably more time on their travel planning than visitors to online
travel agency sites. This is true of our audience as well."

Vayama (www.vayama.com) is a first-of-its-kind travel website that
provides North Americans a whole new world of choices for booking
international flights. Established over 2 years ago and founded by travel
experts with decades of experience, vayama.com is a subsidiary of BCD
Holdings NV, one of the global leaders in the travel industry.

Travel Ad Network (TAN) (www.traveladnetwork.com) is the leading
advertising network in the online travel vertical reaching nearly 20
million worldwide unique users* through top tier website publishers,
including BBC's Lonely Planet, Rand McNally, Maps.com and more than 200
other travel websites. TAN uses industry expertise, geographic targeting
and exclusive publisher relationships to give marketers unrivalled access
to an untapped audience of affluent, passionate and engaged travelers
visiting both travel planning and booking engine sites. Founded in 2003,
the company is privately held and is headquartered in Manhattan, with
branch offices in the West, Midwest, Northeast, Southeast and the UK.
Travel Ad Network investors include Rho Ventures, Village Ventures and
individual investors.

*Feb 2009 comScore data

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