ADDING MULTIMEDIABrink`s Home Security Becomes Broadview Security

Marks Key Milestone in Major New Brand Initiative
IRVING, Texas--(Business Wire)--
Brink`s Home Security Holdings, Inc. (NYSE: CFL) today announced that it is
changing the name of its home and business security offering to Broadview
Security. To celebrate the new brand name, President and CEO Bob Allen and
select employees will ring the opening bell tomorrow at the New York Stock
Exchange. The company noted that its NYSE ticker symbol, "CFL," which represents
its mission to create "Customers For Life," will remain the same.

"Our new name, Broadview Security, reflects the wide range of security services
we offer and the active protection we provide to families and businesses," said
Allen. "It represents our long-standing commitment to deliver peace of mind to
our customers. Broadview Security provides a strong platform to continue our
growth through the expansion of our security offerings."

Spin-Off

Brink`s Home Security Holdings, Inc. spun off as a separate publicly traded
entity from its former parent on October 31, 2008. As a condition of the
spin-off, the company is required to change its brand name and corporate name
within three years. Today`s announcement marks the introduction of the new
brand, Broadview Security.

Securing Our Future

The development of the new brand will be supported by a major marketing
investment of an estimated incremental $70-$120 million over the next two to
three years. The majority of the investment will focus on direct response
television advertising. The new advertising campaign will break on July 6 on
over 40 cable television stations, introducing Broadview Security and carrying
the tag line "the next generation of Brink`s Home Security."

"Our customers can expect the same high-quality, award-winning service from our
dedicated employees that has kept our company at the forefront of the security
industry for the past 25 years," said Allen. "We are very excited about our new
brand name, Broadview Security. We believe we are exceptionally well-positioned
for continued growth in our customer base, revenues, and profits."

About Broadview Security

Brink's Home Security Holdings, Inc. (NYSE:CFL), doing business as Broadview
Security, headquartered in Irving, Texas, is one of the premier providers of
security system monitoring services for residential and commercial properties in
North America. The company operates in more than 250 metropolitan areas and
services more than 1.3 million customers across the United States and Canada.

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Ketchum Public Relations
Allison Szeliga, 646-935-4161
Allison.Szeliga@ketchum.com

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