Johnson Outdoors Announces Consolidation of Watercraft Brands' Operations

RACINE, Wis., June 30, 2009 (GLOBE NEWSWIRE) -- Johnson Outdoors Inc.
(Nasdaq:JOUT), a leading global outdoor recreation company, today announced it
is consolidating operations for its paddle sport brands in Old Town, Maine by
the end of September 2009 as part of a comprehensive effort to improve
profitability of its Watercraft business unit. The decision will result in the
closure of the Company's plant in Ferndale, Washington and a reduction of about
90 positions located there. Consolidation is anticipated to result in annual
cost-savings of more than $4 million dollars beginning in fiscal 2010. Costs and
charges associated with the action are estimated to have a negative impact on
earnings per diluted share of between $0.16 and $0.20 in the fourth fiscal
quarter of 2009.

"Our focus is on transforming Watercraft into a stronger, more competitive and
cash-generating business which is better positioned for growth in the future. I
am confident we are doing what is right to drive marketplace success for our
brands, improve profitability for Watercraft and Johnson Outdoors long-term, and
by doing so, enhance shareholder value," said Helen Johnson-Leipold, Chairman
and Chief Executive Officer. "We are grateful for the support of Governor
Baldacci and the City of Old Town enabling us to continue our 100-plus year
tradition of quality boat production in Maine."

Watercraft transformation began in March 2009 when the Company merged leadership
of its Watercraft and Marine Electronics business units under a single Group
Vice President. In May 2009, brand sales for the two businesses were combined
and Watercraft marketing was restructured to simplify and streamline customer
communication. As a result of the action announced today, all Watercraft
production and related business support and customer service functions will be
fully integrated and operating at Old Town before the end of December 2009. The
Company will be providing severance and other support to employees whose
positions have been eliminated as a result of today's announcement.

Old Town was selected as the Watercraft hub of operations due to its depth of
manufacturing capability and capacity for efficient expansion. The Company
currently maintains two sites in Old Town, Maine, but will transfer all
operations into one location after conversion of its modern distribution and
warehouse center is finished later this year. The site has been redesigned for
maximum production efficiency, while reducing energy use by 50 percent. An
estimated additional 48 jobs will be created in Old Town once consolidation is
completed.

The Company's century-old mill site will be vacated and future-use options are
under evaluation.

ABOUT JOHNSON OUTDOORS INC.

JOHNSON OUTDOORS is a leading global outdoor recreation company that turns ideas
into adventure with innovative, top-quality products. The company designs,
manufactures and markets a portfolio of winning, consumer-preferred brands
across four categories: Watercraft, Marine Electronics, Diving and Outdoor
Equipment. Johnson Outdoors' familiar brands include, among others: Old Town(r)
canoes and kayaks; Ocean Kayak and Necky(r) kayaks; Lendal(r) paddles;
Carlisle(r) and Extrasport(r) paddling accessories; Minn Kota(r) motors;
Cannon(r) downriggers; Humminbird(r) fishfinders; Geonav(r)chartplotters;
SCUBAPRO(r) UWATEC(r) and Seemann(r) dive equipment; Silva(r) compasses;
Tech4O(r) digital instruments; and Eureka!(r) tents.

Visit Johnson Outdoors at http://www.johnsonoutdoors.com

SAFE HARBOR STATEMENT

Certain matters discussed in this press release are "forward-looking
statements," intended to qualify for the safe harbors from liability established
by the Private Securities Litigation Reform Act of 1995. Statements other than
statements of historical fact are considered forward-looking statements. These
statements may be identified by the use of forward-looking words or phrases such
as "anticipate,'' "believe,'' "could,'' "expect,'' "intend,'' "may,''
"planned,'' "potential,'' "should,'' "will,'' "would'' or the negative of those
terms or other words of similar meaning. Such forward-looking statements are
subject to certain risks and uncertainties, which could cause actual results or
outcomes to differ materially from those currently anticipated. Factors that
could affect actual results or outcomes include changes in consumer spending
patterns; the Company's success in implementing its strategic plan, including
its focus on innovation; actions of and disputes with companies that compete
with the Company; the Company's success in managing inventory; the risk that the
lenders may be unwilling to provide a waiver or amendment if the Company is in
violation of its financial covenants and the cost to the Company of obtaining
any waiver or amendment that the lenders would be willing to provide; risk of
future write-downs of goodwill or other intangible assets; movements in foreign
currencies or interest rates; the Company's success in restructuring of its
Watercraft operations; the success of suppliers and customers; the ability of
the Company to deploy its capital successfully; adverse weather conditions; and
other risks and uncertainties identified in the Company's filings with the
Securities and Exchange Commission. Shareholders, potential investors and other
readers are urged to consider these factors in evaluating the forward-looking
statements and are cautioned not to place undue reliance on such forward-looking
statements. The forward-looking statements included herein are only made as of
the date of this press release and the Company undertakes no obligation to
publicly update such forward-looking statements to reflect subsequent events or
circumstances.

-0-
CONTACT: Johnson Outdoors Inc.
David Johnson, VP & Chief Financial Officer
Cynthia Georgeson, VP - Worldwide Communication
262-631-6600