Motions(R), Soft & Beautiful(R), Soft & Beautiful(R) Just for Me!(TM) and Keshia...

Motions(R), Soft & Beautiful(R), Soft & Beautiful(R) Just for Me!(TM) and
Keshia Knight Pulliam Bond Over Beauty in New Orleans

MELROSE PARK, Ill., June 30 /PRNewswire/ -- - Motions(R), Soft & Beautiful(R)
and Soft & Beautiful(R) Just for Me!(TM) announce today their sponsorship of
the Bond Over Beauty suite being held in New Orleans during the country's
premiere African American music festival. The second-largest producer of hair
care products for women of color in the world, the beauty suite promises to be
the hottest party in town.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090630/CG40440LOGO-a)
(Logo: http://www.newscom.com/cgi-bin/prnh/20090630/CG40440LOGO-b)
(Logo: http://www.newscom.com/cgi-bin/prnh/20090630/CG40440LOGO-c)

Being held in the W Hotel New Orleans on July 3rd and 4th, the Bond Over
Beauty experience will serve as an oasis for female concertgoers, a place to
escape the hectic weekend festivities, while mingling with celebrities such as
Keshia Knight Pulliam. Currently a series regular on Tyler Perry's "House of
Payne," and known for her portrayal as Rudy Huxtable on "The Cosby Show,"
Knight Pulliam will be among the style setters making the Bond Over Beauty
suite their home base during the Fourth of July weekend.

Motions and Soft & Beautiful brand ambassadors will personally invite festival
attendees to the exclusive Bond Over Beauty hospitality suite where they will
indulge in beauty and fashion consultations, light hand and shoulder massages,
photo opportunities with celebrity guest Keshia Knight Pulliam, group karaoke,
games and prize giveaways. Music will be provided by world-renowned deejay
D-Nice and complimentary refreshments, including Motions(R) Martinis will be
served.

Led by acclaimed stylist James Harris, guests at the Bond Over Beauty suite
will be treated to hair makeovers and product demonstrations with Motions and
Soft & Beautiful styling products. HoneyMag.com fashion expert, Charles Wade
will lead style consultations, and local makeup artist Crystal Burrell will
provide touch-ups, ensuring that attendees look flawless from sun up to sun
down. The premiere destination for multi-cultural women ages 18-34 to receive
fashion, beauty and lifestyle advice, the partnership with HoneyMag.com is
sure to bring an "it factor" to the suite.

The fun does not stop there. Daily giveaways will include Motions, Soft &
Beautiful and Soft & Beautiful Just for Me! product gift baskets, retail and
restaurant gift certificates and more.

Motions, Soft & Beautiful and Soft & Beautiful Just for Me! invite you to
connect, relax and recharge during the Fourth of July weekend.

SOURCE Alberto Culver

Kerri Lee Ross, +1-212-625-3500, Kerri@sirenpr.com, or Bianca Busketta,
+1-212-625-3500, Bianca.b@sirenpr.com, both of Siren PR, for Alberto Culver;
or Marla Weiss of Alberto Culver, +1-708-450-2249, MWeiss@alberto.com