Wyndham Rewards Finds 1-in-5 Couldn't Vacation Without Travel Loyalty Points

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Tue Jun 30, 2009 4:19pm EDT

PARSIPPANY, N.J., June 30 /PRNewswire/ -- Twenty percent of Americans polled
in a survey commissioned by the Wyndham Rewards loyalty program said they
would be unable to take their next vacation without cashing in rewards points,
indicating that the current economic climate has increased the importance of
travel rewards points in vacation planning.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090630/NY40442LOGO)

Rabin Research conducted the survey of 1,040 Americans on June 16, 2009.

The survey found that nearly one-third of Americans (31 percent) belong to one
or more travel industry loyalty or rewards program, and almost half of them
(47 percent) plan to redeem travel rewards points for their next vacation. 

"Knowing that travelers are still taking vacations, but watching their overall
spend more carefully, we wanted to find out exactly how important rewards
points are to Americans," said Jill Noblett, Wyndham Hotel Group senior vice
president of Loyalty and Direct Marketing.  "This survey tells us reward
points are rather significant."

According to the survey, nearly two-thirds (64 percent) of Americans say
rewards points are either "very important" or "extremely important" given the
state of the economy.  Twenty-nine percent responded "very important" and 35
percent responded "extremely important".  

"As the world's largest hotel loyalty program, based on the number of
participating hotels, we've noticed a significant, upward trend in our members
using Wyndham Rewards points for free nights across the Wyndham Hotel Group's
11 brands," commented Noblett. "The increase in redeeming Wyndham Rewards
points for airline miles and tickets has also grown this year compared to last
year." 

In an effort to help summer travelers stretch their vacation dollars further,
Wyndham Rewards has launched "Save Summer", a promotion that features 15 to 50
percent off at participating brands, the opportunity to win up to 750 free
hotel nights and the possibility of walking away with one million Wyndham
Rewards loyalty points. 

Consumers may download a widget to their Facebook, MySpace and other social
networking profiles that allows them to register for the "Save Summer"
promotion and share it with online friends.  Every time a friend enters the
promotion the originating consumer automatically gets another chance to win. 
Membership in the Wyndham Rewards program is not required to enter, and no
purchase is necessary. The promotion is available now through Sept. 10, 2009.

Details of "Save Summer" are available at www.wyndhamrewards.com/save. 
Breakfast and high speed Internet access are free at most Wyndham Hotel Group
brands year round.  

Rabin Research is a full-service marketing research company headquartered in
downtown Chicago, and has conducted about 5,000 studies for hundreds of major
companies worldwide. 

The Wyndham Rewards loyalty program is the largest in the lodging industry
based on the number of participating hotels.  Points can be redeemed at
www.wyndhamrewards.com for hotel night stays at participating Wyndham Hotel
Group properties in North America, Europe, China, Latin America and the
Caribbean. 

Points can also be redeemed for other rewards including airline tickets,
resort vacations, name-brand merchandise, rental cars, rail points or services
at many popular restaurants and stores. 

The program allows members to accumulate points by staying in participating
hotels and purchasing everyday products and services.  An online system allows
members to check their point balance and redeem for rewards. 

Wyndham Hotel Group, one of three principal components of Wyndham Worldwide
Corporation (NYSE: WYN), encompasses approximately 7,000 hotels and 588,500
rooms in 66 countries under the hotel brands: Wyndham Hotels and Resorts(R),
Ramada(R), Days Inn(R), Super 8(R), Wingate(R) by Wyndham, Baymont Inn &
Suites(R), Microtel Inn & Suites(R), Hawthorn Suites(R), Howard Johnson(R),
Travelodge(R) and Knights Inn(R). 

All hotels are independently owned and operated excluding certain Wyndham and
international Ramada hotels which are managed by our affiliate or through a
joint venture partner. Wyndham Hotel Group is based in Parsippany, N.J.
Additional information is available at www.wyndhamworldwide.com . 





SOURCE  Wyndham Hotel Group

John Frazier, Executive Vice President of Quinn & Co. Public Relations,
+1-212-868-1900, ext. 230, jfrazier@quinnandco.com
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