The Futura Loyalty Group Raises $620,000 Through Private Placement

TORONTO, ONTARIO, Jun 30 (MARKET WIRE) --
The Futura Loyalty Group Inc. (TSX VENTURE: FUT) (the "Company") today
announced that it has completed a second closing of its private placement
that was previously announced in a press release dated February 17, 2009.
The Company raised $620,000 by way of equity units ("Units") in addition
to the $400,000 that was raised as set out in the press release dated
April 6, 2009. The combined amount of $1,020,000 exceeded the amount of
capital required to be raised pursuant to a loan agreement described in
press releases dated February 17, 2009 and April 21, 2009.

Each Unit cost $0.04 and consists of one common share of the Company (a
"Common Share") and one Common Share purchase warrant ("Common Share
Warrant"). Each Common Share Warrant gives the holder the right to
purchase one Common Share at a price of $0.07 for a period of 12 months
from the closing date and $0.10 for a 12 month period commencing on the
first anniversary of the closing date.

Belweather Capital Partners acted as agent to complete the financing and
will be paid a cash commission of 6% of the gross proceeds of the
financing on orders raised by Belweather and a reduced commission on
proceeds from investors sourced by the Company. In addition, Belweather
has been granted 510,000 broker warrants giving it the right to purchase
Common Shares at an exercise price of $0.05 per Common Share for a period
of 12 months from the closing date and $0.10 for a 12 month period
commencing on the first anniversary of the closing date. David Beutel and
David Campbell are shareholders of Belweather and are also directors of
the Company.

All of the securities issued on the closing date are subject to
restrictions on resale until October 31, 2009 as prescribed under
applicable securities laws and the policies of the TSX Venture Exchange
("TSXV"). The private placement is subject to final approval by the TSXV.
The Company currently has 133,146,554 common shares issued and
outstanding.

The Company also welcomes Jeffrey Mandel to the Board of Directors.
Jeffrey has a wealth of experience in the financial and investment
industries with both private and public companies. Jeffrey will be
replacing David Lacey who has served as a board member since 2004 but
decided to not seek re-election to the board at the recently held annual
general meeting of the shareholders. David has provided invaluable
counsel and knowledge both as a board member and when he was part of
management and the Company.

"We are pleased to welcome Jeffrey to the board of directors", says Mark
Farrell, President and CEO of Futura. "Jeffrey brings great experience
garnered from senior financial roles at both private and publicly traded
companies. We also want to thank David for all his efforts and advice
over the years. We will miss his formal commitment but look forward to
his continued support for the Company as a shareholder".

About The Futura Loyalty Group Inc.

The Futura Loyalty Group offers mid size retail chains and service
companies access to three different national coalition loyalty programs:
Futura Rewards, Aeroplan(R) and StudentSaver, enabling businesses to
cost-effectively target consumers in various life stages and
socio-economic groups.

Futura also develops co-branded and customized programs, allowing
organizations to develop cost-efficient custom loyalty solutions by
applying their branding to Futura's advanced suite of loyalty
applications; its proprietary Offer Management System, the newly
developed web-based reward issuance application, an array of point of
sale systems issuance integrations, its advanced merchant transactional
reporting interface (Futura Intelli-Terminal) and its website content
management module.

For more information, visit www.TFLG.ca.

Forward-Looking Statements

This news release includes certain forward-looking statements that are
based upon current expectations, which involve risks and uncertainties
associated with our business and the environment in which the business
operates. Any statements contained herein that are not statements of
historical facts may be deemed to be forward-looking statements,
including those identified by the expressions "anticipate", "believe",
"plan", "estimate", "expect", "intend" and similar expressions to the
extent they relate to the Company or its management. The forward looking
statements are not historical facts, but reflect the Company's current
expectations regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that could
cause actual results or events to differ materially from current
expectations, including any risks and uncertainties described herein, as
well as the risks and uncertainties detailed in our final long form
prospectus dated November 29, 2005 filed with the regulatory authorities.

TM Trademark of The Futura Loyalty Group Inc.

The TSX-Venture
Exchange does not accept responsibility for the adequacy or accuracy of
this release.

Contacts:
The Futura Loyalty Group Inc.
Mark Farrell
President and CEO
416-775-3160
mfarrell@FuturaRewards.ca
www.TFLG.ca

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