New Restaurant Concept to Put Johnny Rockets on the Road
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LAKE FOREST, CA, Jun 30 (MARKET WIRE) --
After more than nine months of planning and preparation, Johnny Rockets
Group, Inc. today introduced the first of what they believe will be many
custom-built mobile restaurant units. The inaugural edition, with a
22-foot kitchen and 14-foot trailer, was purchased by -- and customized
for -- The Washington Redskins football organization. It will make its
debut at the team's Training Camp, opening July 30, at Redskins Park.
Eight team practices are open to the public, including Fan Appreciation
Day, on August 8, 2009. Last year's Fan Appreciation Day drew more than
28,000 spectators.
"With our existing flexible footprints ranging in size from 400 to 3,500
square feet -- and restaurants in locations as diverse as football
stadiums, amusement parks, baseball fields, casinos, airports and cruise
ships -- these mobile units are the next logical step in bringing our
classic American fare to our guests," stated Shelley Donovan, Vice
President of Development for Johnny Rockets.
Manufactured by Custom Concessions, of Dublin, GA, the new Johnny Rockets
restaurant trucks average 25 feet of kitchen space, which includes two
fryers, a grill, refrigeration and freezer, 12-valve soda fountains and a
two-flavor shake machine. Each unit is designed to provide a condensed
menu of Johnny Rockets favorites, including hamburgers, shakes, American
fries, hot dogs, chicken tenders and, when feasible, onion rings.
In order to quickly serve the freshest food possible to the greatest
number of guests, the mobile Johnny Rockets will feature clam shell grills
produced by Garland, one of the leading manufacturers and marketers of
commercial cooking equipment in the foodservice industry. The new grills
will accommodate speed of service, allowing for hamburgers to be
thoroughly cooked in less than two minutes. Combining this technology
with an experienced staff, each unit can cook one hundred hamburgers in
twenty minutes.
Each mobile Johnny Rockets unit will employ a cross-trained staff of at
least six people: two cooks, one fry cook, two window hosts and one person
to make shakes and prepare dishes.
The next mobile Johnny Rockets restaurant, purchased by Franchise Partners
in the Middle East, is scheduled to launch later in the year.
Johnny Rockets currently has exclusive franchising territories available
in both domestic and international markets. For information on mobile and
other franchising opportunities with Johnny Rockets, call 949.643.6134 or
send inquiries to deberle@johnnyrockets.com.
About Johnny Rockets
Since 1986, Johnny Rockets has offered the food, fun and friendliness that
remind guests of timeless, feel-good Americana. Every Johnny Rockets
restaurant serves simple, great-tasting food from a menu of all-American
favorites, including juicy hamburgers, classic sandwiches and hand-dipped
shakes and malts. It's the place to go for fast, friendly service,
flavorful food, uplifting music and relaxed, casual fun. Headquartered in
Lake Forest, Calif., Johnny Rockets has 274 corporate and franchise-owned
restaurants in 29 states and 11 countries, including those found in Six
Flags amusement parks and aboard Royal Caribbean cruise ships. Johnny
Rockets is currently franchising new restaurants in most markets. To learn
more about Johnny Rockets, visit www.johnnyrockets.com.
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Contact:
Cozette Phifer
Johnny Rockets
949 643 6135
Copyright 2009, Market Wire, All rights reserved.
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