YCD Multimedia Expands Creative Capabilities Delivering on ROI Promise

Company Builds on Full Service Offering for In-store Digital Media
Applications

NEW YORK, June 30 /PRNewswire/ -- YCD Multimedia, provider of smart in-store
digital media solutions to maximize retailer sales and profitability, today
announced that it is expanding its creative capabilities to support clients
and their ad agencies seeking in-store media applications that drive
measurable returns-on-investment. YCD has hired Anne Rothschild as Director
of Creative Services. Anne brings digital agency experience with flagship
clients including Tommy Hilfiger, Coach, Panasonic, and Reebok. Her role will
include helping clients conceptualize in-store media applications and
supporting their internal marketing groups, external agencies and other third
party creative partners engaged by YCD to meet clients' diverse creative
requirements.

The right creative can increase sales lift 2X or more, according to analysis
from DS-IQ, the leading provider of sales lift optimization for in-store
media. "We know the importance creative plays in the success of a digital
media program and need to offer top notch creative resources to our clients,"
says Josh Kampel, YCD's Vice President of Business Development and Client
Services. YCD's core competency is providing the technology platform to
deliver and manage in-store digital media programs allowing for real time
optimization, changes and concept/creative testing. "With added in-house
creative expertise we can offer clients the additional value of making real
time changes to campaigns to optimize impact," added Kampel.

ABOUT YCD Multimedia (www.ycdmultimedia.com):

YCD Multimedia enables retailers to realize rapid returns on investment from
in-store digital media. Its end-to-end offering provides professional services
and technology to increase profits, optimize product mix and enhance the
customer experience. For a decade YCD has led the field in innovation for over
1,200 clients on 5 continents. YCD's clients include some of the world's most
recognized brands such as American Airlines, Toyota, Kodak, Hilton Hotels,
Cartier, Pizza Hut, and Heineken.

Founded in 1999, YCD has offices in the United States, United Kingdom and
Israel along with an international network of resellers serving clients around
the world.

SOURCE YCD Multimedia

Robert Swanson, YCD Multimedia, Inc., +1-646-237-8112,
RSwanson@YCDmultimedia.com