Global Gaming Factory X: Acquisitions of The Pirate Bay and New File - Sharing Technology, p2p 2.0

Pave the Way for Compensation Model

STOCKHOLM--(Business Wire)--
The listed software company, Global Gaming Factory X AB (publ) (GGF) acquires
The Pirate Bay website, http://www.thepiratebay.org, one of the 100 most visited
websites in the world and the technology company Peerialism, that has developed
next generation file-sharing technology. Following the completion of the
acquisitions, GGF intends to launch new business models that allow compensation
to the content providers and copyright owners. The responsibility for, and
operation of the site will be taken over by GGF in connection with closing of
the transaction, which is scheduled for August 2009.

"We would like to introduce models which entail that content providers and
copyright owners get paid for content that is downloaded via the site, " said
Hans Pandeya, CEO GGF.

"The Pirate Bay is a site that is among the top 100 most visited Internet sites
in the world. However, in order to live on, The Pirate Bay requires a new
business model, which satisfies the requirements and needs of all parties,
content providers, broadband operators, end users, and the judiciary. Content
creators and providers need to control their content and get paid for it. File
sharers ´need faster downloads and better quality, " continues Hans Pandeya.

GGF acquires domain names and related web sites, including
http://www.thepiratebay.org. The consideration for the purchase amounts to MSEK
60 consisting of at least MSEK 30 in cash and up to the equivalent of MSEK 30 in
the form of newly issued shares in GGF (according to valuation in connection
with the completion of the acquisition). The stock share of the purchase price
is expected to be equivalent to a maximum of three per cent of the total number
of outstanding shares of GGF after the acquisition. In the case that three
percent of the shares is not equivalent to 30 MSEK, the major shareholder of GGF
has declared that he will contribute the equivalent in cash.

GGF has entered into an agreement to acquire the shares in Peerialism AB.
Peerialism AB is a software technology company with its origin in KTH Royal
Institute of Technology and SICS, Swedish Institute of Computer Science and
which presently is owned by the employees. The owners as well as the employees
will continue to work for the company. Peerialism develops solutions for data
distribution and distributed storage based on new p2p- technology. The access to
the technology is secured by the acquisition. The consideration amounts to in
aggregate MSEK 100 consisting of at least MSEK 50 in cash and up to the
equivalent of MSEK 50 in newly issued shares in GGF (according to valuation
during a period of ten days after the announcement). The share part of the
purchase price should not exceed five percent of the total number of shares in
GGF after the transaction. In addition GGF has undertaken to make initial
investments of MSEK 25 in the acquired business.

"Peerialism has developed a new data distribution technology which now can be
introduced on the best known file - sharing site, The Pirate Bay. Since the
technology is compatible with the existing it will quickly allow for new values
to be created for all key stakeholders and facilitate new business
opportunities", says Johan Ljungberg, CEO Peerialism.

Completion of the acquisitions are primarily subject to GGF obtaining financing
for the acquisition, that any necessary resolutions are adopted by a General
Meeting of GGF, and that GGF and the Board of Directors consider that the
acquired assets can be used in a legally and appropriate way. GGF intends to
issue new shares in order to obtain the necessary financing for the acquisition.
The acquisition is deemed to be completed in August 2009. In connection
therewith, the ownership of, and responsibility for, the acquired assets will be
transferred to GGF.

"As a result of the acquisitions of The Pirate Bay and Peerialism, GGF will have
a strategic position in the international digital distribution market. File
sharing traffic is estimated to account for more than half of today's global
Internet traffic. The Pirate Bay has a global brand and holds a key position
with over 20 million visitors and over one billion page views per month," says
Hans Pandeya.

A Press briefing will be held on June 30th 2009 at 11.00 at Spårvägshallarna,
Birger Jarlsgatan 57 A, Stockholm.

Global Gaming Factory X AB (publ) has been listed on Aktietorget since 2006 GGFX
has the largest network of Internet cafés and game centers and provides
software. GGFX thus has access to the largest group of games players on the
Internet. The company's principal shareholders are Magnus Bergman (Chairman),
Hans Pandeya, (CEO) and Johan Sellström, (CTO) (for more details see attached CV
and http://www.globalgamingfactory.com).

The Pirate Bay is one of the 100 most visited Internet sites in the world and
one of the leading search engines for file sharing. The site has more than 20
million visitors and over one billion searches per month.

Peerialism AB develops solutions to transport and store data over Internet based
on new p2p technologies. The solutions are capable of large scale media
distribution with clear advantages over existing solutions; it makes better use
of networks resources whilst reducing ISP traffic and significantly lowering the
cost of media distribution. The technology has its origin from research projects
within SICS (Swedish Institute for Computer Science) and KTH (Kungliga Tekniska
Högskolan). The head of research at SICS, Seif Haridi who also is a professor at
KTH will continue to be advisor to Peerialism.The company was founded in 2007
and has 14 employees and is based in Stockholm (more information
http://www.peerialism.com, http://www.sics.com, http://www.kth.se).

Background
The market for the consumption and distribution of digital media is
characterised by a complex landscape of both national and international
legislation with difficult conflicts between different areas of law - not least
in balancing copyright law and rights of privacy. This has led to a widespread
global debate among opinion-makers, politicians, academics, the general public
and business people.

In addition to the responsibilities of the individual Internet user, the
responsibility for user-generated material is diversely allocated between
different market participants and may also vary from country to country.
However, both U.S. and European law place certain obligations on Internet
Service Providers (ISP) and on Information Society Service Providers (ISSP) to
prevent the distribution of unauthorised or illegal material. Time consuming
legislative work and costly litigation are taking place in all parts of the
world as a result of the demands posed by the technological evolution on the
rules that are to apply.

All market participants, e.g. technology and broadband providers, various
service providers, search engines and rights` holders would all benefit from a
clearer legal landscape that enables safe investments and the continued
evolution of the information society. GGF wants to accept the challenge to
position itself as a respectable participant in the market and contribute to
Internet`s infrastructure, with the goal to establish working models for
co-operation and a clear allocation of responsibilities on market terms,
respecting both intellectual property rights and the rights of privacy.

Below you can find a selection of links related to the discussion;
http://hbswk.hbs.edu/item/4206.html

http://www.downloadsquad.com/2009/04/18/is-google-the-next-pirate-bay-in-a-word-no/http://cci.mit.edu/research/prediction.html

CV - Global Gaming Factory X AB
Hans Chandra Pandeya, CEO
St. Columba's School, New Delhi, MSc Engineering Physics, Royal Institute of
Technology, KTH, Sweden and MBA Harvard Business School.

Co-founder of Bargain Pages, an advertising paper for free ads in Birmingham,
UK. Sold to one of the biggest classifieds publishers in Europe. Co-founder of
Ad-Mag, advertising papers for free ads in India. Co-founder of advertising
papers for free ads in Australia. Sold to John MacBain's Trader Classified
Media, the biggest classifieds publisher in the world.

CEO of Interline Networks, an Internet telephony network in Sydney, Australia.
Launched a web phone for free phone calls in 2000.

Founder and owner of Unika Bostäder AB, a property developer in Stockholm,
Sweden.

Worked with advertising papers, IT companies, and property development for 17
years.

Johan Sellström, Technical Director

MSc Engineering Physics, Royal Institue of Technology, (KTH) Sweden.

Co-founder and Chief Technology Officer, Icon Medialab, one of the biggest IT
consultancy firms in Europe.

Analytical methods and implementation, Aeronautical Institue of Sweden, SAAB
Military Aircraft, Volvo.

Magnus Bergman, Chairman

MSc in Aeronautics, Royal Institue of Technology, (KTH) Sweden, PhD in Physics,
Institute National Polytechnique, Toulouse, France.

Co-founder and CEO of Parallel Consulting Group AB that was sold to Icon
Medialab in 1999.

Former Director of Icon Medialab. Co-founder and CEO of Cross Connect Network
Group AB.

Chairman of Mobispine AB, Efield AB, CrossVenture Capital AB.

More than 20 years of experience in development of IT companies in the areas of
parallell computing, advanced computer technology, IT security, application
interfaces, communication and methodology.

This information was brought to you by Cision http://www.cisionwire.com

Hans Pandeya, CEO, Global Gaming Factory X AB, +46 733 16 42 10
or
Media contact, + 46 706 55 24 36

Copyright Business Wire 2009