Research and Markets: This Essential European Large Scale Micro Metrology Market Report Predicts Market Growth by the End of 2009

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/7593e8/european_large_sca) has
announced the addition of Frost & Sullivan's new report "European Large Scale
Micro Metrology Market" to their offering.

Demand from Aerospace Industry to Support Uptake of Large Scale Micro Metrology
Equipment

The European large scale micro metrology market is anticipated to register low
growth during the first few quarters of 2009 due to the economic downturn. An
upturn in the economic situation by the last quarter of 2009 is set to spur
market growth with resurgent demand from the automotive industry. With an
operational and capital expenditure freeze in all end-user segments, growth in
this market is dependent on demand from the aerospace industry.

"Major automotive companies have resorted to drastic measures which include
production cuts and lay-offs, which is likely to result in this end user segment
desisting from capital investments in equipment for their production units,"
remarks the analyst of this research. "With the Airbus A350 project being on
track with regard to delivery plans, the demand for micro metrology tools is
most likely to come from the aerospace industry during the next few quarters."
Higher accuracy and tolerance are the prime factors motivating the automation of
large scale micro metrology. This ensures better quality of products in a global
competitive environment. However, this also means that end users have to make
substantial investments due to the high prices of these solutions. In the
current economic scenario, the automotive segment is less likely to invest while
the aerospace industry is more likely to invest as a result of ongoing projects.

Lack of Proven ROI Poses a Challenge

The lack of return on investment (ROI) knowledge among end users is a key
challenge and is likely to negatively impact market expansion. Ignorance of ROI
for dimensional measurement products in this market among clients and the
inability of suppliers to convince clients about the benefits of adopting
solutions with hard facts, likely to dampen growth over the long term.

Vendors have to demonstrate the ROI of their solution before they approach
clients. This is an arduous job but, with the prevailing economic condition,
this approach is more likely to yield higher sales. "A workable marketing and
sales strategy would be for typical solutions which require huge investments,"
advises the analyst. "Vendors should work on the ROI and convince clients of the
returns on their investment, both financially and from a quality standpoint."

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors
in this research:

* Laser scanner
* Laser tracker (including indoor global positioning systems)
* Industrial photogrammetry
* White light scanner

This Frost & Sullivan research service titled European Large Scale Micro
Metrology Markets provides analysis on product segments, end-user segments,
geographic regions and market share of participants. In this research, Frost &
Sullivan's expert analysts thoroughly examine the following markets: laser
scanner, laser tracker (including indoor global positioning systems), industrial
photogrammetry and white light scanners.

Key Topics Covered:

* Executive Summary
* Total Large Scale Micro Metrology Market
* European Laser Scanner Market
* European Laser Tracker Market
* European Industrial Photogrammetry Market
* European White Light Scanner Market
* Appendix

For more information visit
http://www.researchandmarkets.com/research/7593e8/european_large_sca

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
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