Business.com Earns Click Quality Accreditation From Media Rating Council Certifying...

Business.com Earns Click Quality Accreditation From Media Rating Council
Certifying Compliance With IAB Click Guidelines

B2B pay-per-click leader demonstrates ongoing commitment to click validity and
traffic quality by achieving the highest click measurement standards in the
industry.

SANTA MONICA, Calif., June 30 /PRNewswire/ -- Business.com, the leading online
resource for business purchasing decisions, today announced the successful
completion of click measurement accreditation by the Media Rating Council
(MRC), which also certifies full compliance with the Interactive Advertising
Bureau's (IAB) Click Measurement Guidelines. Business.com joins a small group
of industry leaders that are the first to achieve this distinction. This
accreditation certifies that Business.com adheres to the MRC's Minimum
Standards for Media Rating Research and meets the Click Measurement Guidelines
of the IAB in counting pay-per-click advertising impressions and traffic
measurements.

"Business.com is dedicated to delivering high quality traffic to our
advertisers, and this accreditation validates our ongoing commitment to
ensuring the highest level of click quality," said Brian Barnum, president,
R.H. Donnelley Interactive.

Over the last three years, Business.com has been an active member of the IAB's
Click Measurement Working Group which recently finalized a clear definition
for the identification of fraudulent and other invalid clicks. Published in
May 2009, the IAB Click Measurement Guidelines also outlined an
industry-driven auditing and certification recommendation for organizations
involved in performance-based advertising. Accreditation by the MRC certifies
that an organization has provided full and complete information to the MRC
regarding all details of its operation, conducts its processing and reporting
substantially in accordance with representations to its clients and in
compliance with IAB guidelines, and submits to annual audits of its systems by
CPA firms engaged by the MRC.

"We are pleased that Business.com achieved compliance with the MRC Standards
and the IAB Click Measurement Guidelines, and that this compliance was
validated through a rigorous MRC audit, including the evaluation of our audit
committee. Business.com has demonstrated important industry leadership as one
of the first companies to have its click measurements accredited by the MRC,
and has displayed a commitment to transparency and good measurement practices
that is to be commended," said George Ivie, CEO and Executive Director of the
MRC.

The MRC accreditation means Business.com advertisers can be assured that the
clicks they pay for on Business.com are generated by real people with a real
interest in the product or service being advertised. For more information on
the MRC Minimum Standards visit
http://www.mediaratingcouncil.org/MRC%20Minimum%20Standards.pdf. To learn more
about the IAB guidelines, visit www.iab.net/clickmeasurementguidelines.

About Business.com

Business.com, a wholly owned subsidiary of R.H. Donnelley Corporation, is the
leading online resource for business purchasing decisions, serving more than
40 million business users and thousands of advertisers every month.
Business.com helps business decision makers quickly find what they need to
make informed purchasing decisions, and enables business-to-business marketers
to reach these users on the Business.com site and across the business Internet
through premier partners, including Entrepreneur, Hoovers, and Financial
Times. Business.com has been named to the Inc. 500 as well as BtoB Magazine's
Media Power 50.

Media Contact:

Peter Larmey
Manager, External Communications
919-297-1521
peter.larmey@rhd.com

SOURCE Business.com

Peter Larmey, Manager, External Communications, +1-919-297-1521,
peter.larmey@rhd.com, for Business.com