Taiwan Tourism Bureau to Introduce the "One-Dollar/Euro Super-Value Taiwan Stopover" Travel Incentive

TAIPEI, Taiwan--(Business Wire)--
To attract American and European travelers to Taiwan in the face of the current
worldwide economic slump, the Tourism Bureau, in cooperation with China Airlines
and EVA Airways, is launching the "One-Dollar/Euro Super-Value Taiwan Stopover"
incentive promotion. With the addition of just one Dollar/Euro (monetary unit of
cost is determined by port of embarkation), passengers will be able to enjoy a
one-night stay at one of eight top Taipei hotels (taxes already included, with
breakfast), be exempt from the usual stopover fee, receive a free seasonal gift
courtesy of Tour Taiwan Year (agricultural products from July through September,
and hot spring vouchers in October and November), as well as have the chance of
becoming NT$300,000 and NT$400,000 cash card winners as the three- and
four-millionth visitors to Taiwan. This six-month promotion begins on July 1,
2009, and is open to all persons traveling on China Airlines and EVA Airways
from their 11 North American and European ports, through Taiwan, and onto one of
50 Asian destinations.

Taiwan is a transfer hub for North American and European travelers to Southeast
Asia, India, and Australia. Statistics show, that approximately two million
travelers make such transfers every year, and the Tourism Bureau aims to attract
these travelers to Taiwan through the "One-Dollar/Euro" incentive scheme. In
addition to providing discounted fares, China Airlines and EVA Airways will
absorb the obligatory stopover fee. The eight participating hotels, including
the Grand Hotel, Ambassador Hotel Taipei, Landis Taipei, Grand Formosa Regent,
United Hotel, Brother Hotel, Gloria Prince Hotel Taipei, and Howard Plaza Hotel,
will also offer discounted rates for any additional nights` stay. For more
information, please refer to the list of travel agencies at
www.supervaluestop-taiwan.net, through which travelers can book their hotel
rooms through the "One-Dollar/Euro" scheme.

Long-haul market visibility and popularity requires a long-term commitment.
Through the successful promotion of the aforementioned incentive scheme, in
cooperation with international airlines, top hotels, and overseas travel
agencies, the Bureau hopes to establish a good foundation for future packaged
tour schemes and increase business exchanges among local and overseas hotels and
travel agencies. The Tourism Bureau welcomes all qualified passengers to take
advantage of the "One-Dollar/Euro" scheme.

for Taiwan Tourism Bureau
Ms. Chun Hua Chen, 886-2-23491650
Public Relations Office
ch_chen@tbroc.gov.tw
Ms. Ying Huei Cheng, 886-2-23491613
International Division
cyh@tbroc.gov.tw

Copyright Business Wire 2009