SmartyCard Expands Tween Virtual World Rewards With Zwinky Cuties

SmartyCard increases the value of its virtual currency for parents and tweens,
adds another top virtual world as learning reward

SAN MATEO, Calif., June 30 /PRNewswire/ -- SmartyCard(TM), the online games
service for tweens that lets kids earn their favorite rewards through one
flexible virtual currency, today announced their reward partnership with
Zwinky Cuties(TM), a virtual world that welcomes and encourages children ages
six and up to safely explore their individuality and creativity. SmartyCard
has quickly become a fluid currency for parents who want their tweens (ages
6-12) to earn access to some of the most popular virtual worlds online, and
today, Zwinky Cuties joins SmartyCard's roster of the most popular virtual
world rewards.

"With our commitment to children ages six and up, partnering with SmartyCard
was a natural fit," said Dae Mellencamp, general manager for Zwinky Cuties and
senior vice president of Mindspark Interactive Network, Inc. "Zwinky Cuties
provides kids with a safe and fun online environment while SmartyCard allows
them to learn the value of hard work and choices. Zwinky Cuties is excited to
be one of the newest choices for SmartyCard kids."

SmartyCard's learn-earn-play educational platform, developed in partnership
with several leading online educational content providers, offers a fluid
currency that allows both parents and tweens to make choices while enjoying a
safe and seamless online experience. SmartyCard allows parents, family members
and friends to purchase pre-paid SmartyCard points for their kids through its
safe, online site, SmartyCard.com, while the children earn the currency
through playing interactive educational games and quizzes. By successfully
completing activities, children earn, accumulate, and use SmartyCard points to
select parent-approved rewards from the most popular books, DVDs, music, and
toys to online virtual worlds and games.

"Kids and parents are finding they love SmartyCard for the wide-range of
reward choices, both real and virtual, available for tweens," said Chris
Carvalho, general manager, SmartyCard. "Adding new partners, like Zwinky
Cuties, makes perfect sense for our customers, as virtual world rewards
continue to be the most popular reward category for SmartyCard kids."

Zwinky joins other virtual worlds, such as Bella Sara, ClubPenguin(TM),
Stardoll, and many more in SmartyCard's rewards mall.

About Zwinky Cuties
Zwinky Cuties allows pre-teens to create their own avatars, play games,
design their own room, purchase clothing, adopt pets and interact with others
using pre-selected chat options. Parents can subscribe their children to
become Zwinky Cuties Jet Setters, which gives a girl her own passport so that
she can to travel to virtual international locations outside of Zwinkville,
such as Paris, London, Dubai, and Tahiti. Such features provide a responsible
way for girls to discover the fun and excitement of social networking. To
learn more about Zwinky Cuties, visit www.ZwinkyCuties.com

Zwinky and Zwinky Cuties are properties of Mindspark Interactive Network, Inc.

About SmartyCard games and rewards
Through SmartyCard, children explore subjects via quizzes and problem sets,
pursuing point values awarded according to level of difficulty and contingent
upon answering seven-out-of-ten activity questions correctly. SmartyCard
lesson content is homegrown and developed in partnership with several leading
online educational content providers to ensure that SmartyCard games engage
kids in a learning experience that encourages imaginative thinking outside of
the classroom. Parents fund these activities by buying and depositing points
directly into their child's account. Friends, family and parents can buy
points for a child through SmartyCard virtual cards at www.SmartyCard.com.

About SmartyCard
Award-winning SmartyCard is the first learn-earn-and-play experience to
provide real and virtual rewards to tens of millions of families that believe
learning at home can be fun and rewarding. Utilizing homegrown games and
educational content from industry leaders, SmartyCard gives families the
opportunity to engage in fun and interactive online games, quizzes and
lessons. As kids learn, they earn and redeem points, prepaid and purchased by
parents, family members and/or friends, for popular rewards from popular
online destinations like ClubPenguin(TM), WebKinz, Stardoll, Bella Sara, and
many more. SmartyCard's online learn-and-earn approach to education reinforces
the universal value of hard work and steers children towards a lifetime of
educational achievement and success. SmartyCard is a Gazillion, Inc. company.
To learn more or to begin playing, visit http://www.smartycard.com

SmartyCard is a trademark of Gazillion, Inc. All other trademarks and
copyright terms are the property of their respective owners.

SOURCE SmartyCard

Nicole Rodrigues of Voce Communications, +1-650-815-5069,
nrodrigues@vocecomm.com; or Deborah Szajngarten of Mindspark Interactive
Network, Inc., +1-914-826-2153, Deborah.szajngarten@mindspark.com