Celebrating Good Dog: Trixie Koontz(TM) Launch of New Pet Products Inspired by a Favorite Canine

NEWPORT BEACH, CA, Jun 30 (MARKET WIRE) --
Trixie, bestselling author Dean Koontz's beloved golden retriever, was
more than a dog -- she was an inspiration. And like all good
inspirations, they are best when shared. To celebrate Trixie's life,
legacy and magic, a new line of pet products has been created to inspire
all that is loved by pets and their owners while doing good for service
dogs. The line Good Dog: Trixie Koontz(TM) will launch July 1, 2009 in
PetSmart stores.

Dean commented, "Trixie was not only a wonderful dog and an endlessly
amusing companion. She was also an inspiration who changed my life. I
delight in watching her little empire grow, knowing that every dime she
earns is going to pay the catastrophic veterinary bills of the canine
companions of people with severe disabilities and to provide assistance
dogs for those who need them. My little dog is throwing a long shadow."

The first introduction of products for pets and their parents will launch
July 1, 2009 at more than 1,137 PetSmart stores in the United States and
Canada. The line includes 31 original products inspired by the book "Bliss
to You, Trixie's Guide to a Happy Life." Broadthink(TM) and Funzone(TM)
created and developed the product line to celebrate Trixie's wit and
wisdom. The line includes:

-- Butterfly toys, plush bones, disks and rope tugs to play with dogs.
-- "Dog Bliss You" and "Laugh 'til Your Face Hurts" tanks for a carefree
style.
-- Stationery and specialty gifts such as coffee mugs, photo frames, key
chains, journals and pens.

Author proceeds from Trixie's many ventures are donated to Canine
Companions for Independence where Trixie started her life as a service
dog. She retired after an injury to become a furry daughter to Dean &
Gerda Koontz. It wasn't long before Trixie found her voice as a
contributor to Dean's website (www.DeanKoontz.com) with her humorous
commentary on life which attracted her own fan following. Soon she became
a bestselling author herself with three books.

She impacted her human family in the best of ways, changing their lives
for the better until the fateful day she suddenly passed on June 30,
2007. Dean shared his loss with his fans and their outpouring of love and
sympathy was overwhelming.

Other Trixie Ventures

Trixie also inspired Dean to write his first non-fiction book, "A Big
Little Life: A Memoir of a Joyful Dog." Releasing August 25, 2009, Dean
tells his own story of unexpectedly falling in love for the first time in
middle age. The story is filled with humor, joy, and lessons learned --
including living with loss. This powerful tribute ultimately reminds us
that love of our canine best friends lasts beyond a lifetime.

Trixie is now the star of a children's book series written by Dean. The
first book, "I, Trixie, Who is Dog," from Penguin books is coming this
fall. Fans of all ages will be delighted to learn more about Trixie and
meet her avatar at www.deankoontz.com/trixie/.

Trixie's Bliss to You "blissings" will be published by Hyperion in a
calendar for 2010, launching this August.

About Dean Koontz/ Broadthink(TM)

Dean Koontz is the critically acclaimed bestselling author of more than
seventy novels, many of which have achieved the top spot on the New York
Times bestseller list selling over 400 million books in 38 countries
worldwide (www.deankoontz.com). Broadthink directs online marketing for
Dean Koontz and has spearheaded Good Dog Trixie(TM) brand development
including the retail exclusive Trixie pet products program, Trixie
licensing, and Trixie's children's publishing.

Broadthink is a boutique branding and new business development company.
Since its inception in 2002 Broadthink (www.broad-think.com) has worked
with a variety of clients from Fortune 500 companies to individual owners
of unique intellectual property rights.

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MEDIA CONTACT:
Cynthia Cleveland
Broadthink
818 788 7422
(Email Contact)

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