FACTBOX-Fiat and Chrysler models and markets

July 1 (Reuters) - New at the wheel at Chrysler after taking
a 20 percent stake, Fiat (FIA.MI) CEO Sergio Marchionne wants to
revamp the struggling U.S. automaker's product range.

For an ANALYSIS on Fiat and Chrysler product strategy click
on [ID:nL1259806].

Below are some facts about the main brands and marques
involved and their key markets:

The following table shows unit sales (in millions) and
market share of Fiat and Chrysler in Europe, the United States
and the world last year.

2008 EUROPE U.S.A. WORLD

FIAT 1.18 (8.0) N.A. 2.15

CHRYSLER 0.09 (0.6) 1.45 2.0

FIAT

The industrial group had 9.2 percent of the European market
(EU27+EFTA) in the first five months of 2009, according to car
industry association ACEA, but negligible sales in the United
States.

Its car brands include Lancia, Alfa Romeo and the luxury
Maserati and Ferrari. It also owns Iveco trucks and CNH farming
and construction vehicles.

The main marques are: Panda, Cinquecento, Grande Punto and
the Bravo. The cheapest is the Panda, which starts at 8,830
euros ($11,730), and the most expensive is the Bravo, which can
cost 24,300 euros in Italy. The least fuel efficient is the
Multipla, which can do 39.2 miles per gallon (mpg) outside the
city. The most fuel efficient is the Grande Punto which can do
80.7 mpg.
Fiat is planning to launch its iconic city car Cinquecento
in the U.S. from 2011, to compete with the Mini (BMWG.DE).

It could also sell its Alfa Romeo MiTo model and a new
Milano model to be unveiled next March.

Meanwhile, Chrysler could use Fiat's platforms and
energy-efficient technology, such as its Multiair variable
valve-timing system, in city cars and sedans.

LANCIA

Lancia's marques are Ypsilon, Delta, Musa, Phedra and
Thesis. The most expensive is the Thesis, which can cost 55,250
euros and the cheapest is the Ypsilon, with a base price of
11,300 euros in Italy.

ALFA ROMEO

The sporty brand's marques are the MiTo, 147, 159, Brera,
Spider and GT. The cheapest model is a MiTo, at 14,800 euros,
and the most expensive is a Brera, at 42,700 euros in Italy. The
least fuel efficient are the 159, Brera and Spider, with 23.2
combined mpg, while the most efficient is the MiTo with 62.8
combined mpg.

CHRYSLER

The company has a market share of 10.3 percent in the United
States in the first five months but just 0.4 percent in Europe.
Its main brands are Chrysler, Dodge and Jeep.

CHRYSLER

The Chrysler brand marques are: 300 saloon, Aspen SUV, the
Crossfire two-seater, the Pacifica, PT Cruiser, the Sebring
saloon and the Town & Country convertible.

The lowest user of gas is the Sebring at 30 mpg, while the
highest is the Aspen, which manages up to 20 mpg.

The cheapest is the PT Cruiser, which starts at $18,720, and
the most expensive is the Aspen Hybrid, which starts at $46,120.

DODGE

Its car marques are: Avenger, Challenger, Charger, Viper,
and Caliber.

The highest gas user is the Viper, at up to 22 mpg, and the
lowest are the Avenger and the Caliber, at up to 30 mpg. The
cheapest is the Caliber, from $17,090, and the most expensive is
the Viper, which starts at $91,220.

JEEP

The iconic 4X4 overland brand's marques are: Commander,
Grand Cherokee, Liberty, Wrangler, Patriot and Compass.

The highest gas user is the Wrangler, at up to 19 mpg on
highways, and the lowest are the Patriot and the Compass, which
manage up to 28 mpg. Most expensive is the Grand Cherokee, which
will set you back at least $31,230, and the cheapest is the
Patriot, which starts at $18,170.

(Reporting by Jo Winterbottom, Gilles Castonguay and
Antonella Ciancio)