Americans Rate Sexual Satisfaction Low, Report Desire For More Pleasure According...

Americans Rate Sexual Satisfaction Low, Report Desire For More Pleasure
According to New Trojan(R) Survey

Makers of Trojan brand condoms introduceEcstasy(TM) and new vibrator products

PRINCETON, N.J., July 1 /PRNewswire/ -- Americans rate their sexual
satisfaction as only just above average (6.5 out of 10) according to findings
from a new survey released today by the makers of Trojan(R) Brand Condoms.
While U.S. men and women report having sex 84 times a year, or seven times a
month, 71 percent say they are always looking for ways to increase pleasure in
the bedroom, with 60 percent agreeing pleasure aids such as vibrators or
massagers could really spice up lovemaking.

Increased vibrator usage could bode well for America's overall sexual health.
According to another recent study from researchers at the Center for Sexual
Health Promotion at Indiana University, there is something to be said about
vibrator usage and sexual health(1).

A National Pleasure Deficit?
The survey, commissioned by Trojan through StrategyOne and measuring sexual
frequency and satisfaction, finds only about one fifth (21 percent) of
respondents are "extremely satisfied" with their sex lives and one in three
(30 percent) are generally "dissatisfied."

Not surprisingly, two-thirds of Americans (62 percent) wish they were having
sex more often, while a small, yet surprising, number of people report having
too much sex (4 percent). Men (73 percent) are more likely than women (53
percent) to want more frequent sex.

Further, 83 percent of Americans believe good sex is an important part of
overall health and wellbeing, and 76 percent say they are looking for ways to
make their sex lives more exciting. Seventy-five percent believe "sex without
an orgasm is like the Fourth of July without fireworks," an appropriate
descriptor with the Fourth of July being a traditional boom time for condom
sales.

Fireworks Drive Condom Sales
"The Fourth of July is historically a big sales event for condom manufacturers
and distributors," said Jim Daniels, Vice President of Marketing for Trojan
Brand Condoms. "When the holiday falls on a long weekend, another traditional
condom sales driver, the resulting sales spike can be even more pronounced
making it an ideal time to introduce new products into the marketplace."

To help enhance the pleasure of Americans, the makers of Trojan Brand Condoms
recently released their newest product innovation, Trojan Ecstasy, which is
available in Ultra Ribbed(TM), Magnum(TM) and Her Pleasure(TM) varieties
(average SRP of $9.99) and employs a groundbreaking new design. This new
design has resulted in some of the highest pleasure and satisfaction consumer
test scores in Trojan product history.

"With Trojan Ecstasy, we took a completely different approach to design and
created a condom shape that was actually bigger at the tip to allow for a more
natural fit for him. The condom is also lubricated on both sides for an
incredibly natural feel for both partners," said Mike Harrison, chief
principal scientist and condom innovator for Trojan Brand Condoms. "By doing
this we created a condom that feels like nothing is there."

The makers of Trojan Brand Condoms are also introducing the newest addition to
their innovative vibrations line-up, the Trojan Her Pleasure Vibrating
Mini(TM). Available for an SRP of $19.99, the Trojan Her Pleasure Vibrating
Mini joins other Trojan Vibrations products, including the new Trojan
Multi-Speed Vibrating Ring(TM) and Her Pleasure Vibrating Touch Fingertip
Massager(TM). These products are available at select retailers nationwide.

The Cities of Ecstasy
While Trojan Ecstasy condoms will be available nationwide, the Trojan States
of Pleasure survey points to sexual pleasure and frequency discrepancies among
the largest U.S. metropolitan areas. According to the data, sexual
satisfaction is highest in Atlanta (73 percent) and New York (71 percent) and
lowest in San Francisco (63 percent) and Philadelphia (64 percent).

Meanwhile, Houston residents have the most sex per year by a large margin,
with residents reporting having sex 101 times annually. Atlanta ranks second
in sexual frequency (88 times per year), while San Franciscans report having
the least sex (60 times per year). Philadelphia, Dallas-Fort Worth and Chicago
all report the second lowest rates of sexual activity at 73 times per year.

Sexual Frequency by City (per year):
1. Houston 101
2. Atlanta 88
3. Washington D.C. 86
4. Los Angeles 82
5. New York 80
6. Boston 79
7. Chicago 73
8. Dallas/Ft. Worth 73
9. Philadelphia 73

10. San Francisco 60

Rates of Sexual Satisfaction by City:
1. Atlanta 73%
2. New York 71%
3. Houston 70%
4. Dallas/Ft. Worth 67%
5. Chicago 66%
6. Los Angeles 66%
7. Washington D.C. 65%
8. Philadelphia 64%
9. San Francisco 63%

10. Boston 60%

About The Survey
The Survey was conducted on behalf of Trojan brand condoms by StrategyOne, a
full-service corporate positioning, market research and strategic
communications agency in New York, NY. The survey was conducted online among a
sample of 1,000 men and women 18+ using the field services of Greenfield
Online. The results are nationally representative of the U.S. and have a
margin of error of +/- 3.1 percent at the 95 percent confidence level. A total
of 150 surveys were also conducted online among adults 18+ in each of the ten
largest U.S. cities. For each city, the results are representative on age,
education and ethnicity with a margin of error of +/- 8 percent.

About Trojan(R)
TROJAN(R) Brand Condoms are America's #1 condom and have been trusted for over
90 years. TROJAN(R) Brand Latex Condoms are made from premium quality latex to
help reduce the risk of unwanted pregnancy and sexually transmitted
infections. Every condom is electronically tested to help ensure reliability.
There are over 29 varieties of TROJAN(R) Brand Condoms. More Americans trust
the TROJAN(R) brand than any other condom. For more information, visit
www.trojancondoms.com.

About StrategyOne
Founded in 1999, StrategyOne is a full-service corporate positioning, market
research and strategic communications agency with global research capabilities
and offices in New York, Washington, DC, Chicago, Atlanta, London and Paris.
StrategyOne utilizes a full suite of qualitative and quantitative
methodologies to design custom primary research for clients in a wide range of
industries to support their communications and marketing objectives.

(1) Herbenick, D., Reece, M., Sanders, S.A., Dodge, B., Ghassemi, A., &
Fortenberry, J.D. (2009). Prevalence and characteristics of vibrator use by
women in the United States: Results from a nationally representative study.
Journal of Sexual Medicine, 6, 1857-1866.

Contact:
Bjorn Trowery Allison Goldstein
Edelman Edelman
212-704-4556 212-704-4511
bjorn.trowery@edelman.com allison.goldstein@edelman.com

SOURCE Trojan

Bjorn Trowery, +1-212-704-4556, bjorn.trowery@edelman.com, or Allison
Goldstein, +1-212-704-4511, allison.goldstein@edelman.com, both of Edelman for
Trojan