Nickelodeon's AddictingGames Launches Hit Games on iPhone in July

New AddictingGames iNetwork on iPhone Invites Developers to Tap into
AddictingGames' Promotional Support and Full Suite of Services and Features
Nickelodeon, COMEDY CENTRAL and MTV Games

NEW YORK, July 1 /PRNewswire/ -- Nickelodeon's AddictingGames, the largest
source of the best free online games and the top youth-gaming website, will
extend to the iPhone this July with the launch of several games and a
cross-promotion publishing network for iPhone game developers called the
AddictingGames iNetwork. Game developers will now be able to tap into the
AddictingGames.com's promotional reach, upsell capabilities and social gaming
features -- including: high scores; reviews; and player matching -- in order
to reach iPhone users with their game applications. Games based on properties
from Nickelodeon, COMEDY CENTRAL, MTV and other divisions of MTV Networks will
also be part of the AddictingGames iNetwork.

"The iPhone is perfectly suited for our easy-to-play, fresh, fun games which
together present a pretty powerful combination," said Dave Williams, Senior
Vice President and General Manager, Nickelodeon Kids and Family Games Group.
"With the AddictingGames iNetwork, we are extending our relationships with
developers to the iPhone platform, and are giving them a new promotional
vehicle for their games."

The AddictingGames iNetwork for the iPhone is just one of several ways that
the site is strengthening its developer relationships. The "AddictingGames
Showdown," a first-of-its-kind convergent, prime-time TV event on Nickelodeon
(Saturday, June 27, 8-10 p.m. ET/PT), honored the best in online games and
recognized the many developers who have provided engaging content to
AddictingGames. The "AddictingGames Showdown" drew more than 5 million votes
and 16 million game plays. AddictingGames also has a Game Performance Bonus
Program to reward its developers who have created high performing games for
AddictingGames' users.

The first AddictingGames that will be available on the iPhone include:
"iParkinglot," based on the popular "Parking It" game series on
AddictingGames.com; "50 States," a geography dual; and the strategy game
"World Wars." More titles will be release in coming months.

Developers who sign up for the AddictingGames iNetwork will gain access to the
AddictingGames suite of game community services such as high scores, level
builders, Facebook Connect integration, player matching, and more in exchange
for a revenue share of their titles. AddictingGames on the iPhone will be
supported on AddictingGames.com and Shockwave.com through weekly "iPhone Game
of the Week" spotlights, promotions across select MTV Networks' sites, and
within the AddictingGames titles on the iPhone. Certain game apps will also
be prominently featured on AddictingGames.com with "Download now on iPhone"
promotions running across associated game pages.

AddictingGames, named one CNET's top five gaming sites (December 2008), has
ranked as the top independent gaming site for more than two and a half years
and is the number-one place to reach Men 12 to 24 who are gaming online
(source: comScore, May 2009). The site just had its best month ever with 11.9
million unique visitors (source: comScore U.S., May 2009). With 50 new games
launching every month, AddictingGames provides games that are fresh, timely
and relevant to pop culture. AddictingGames' recently launched "NewsGames,"
which focus on current events, have independently generated nearly 8 million
game plays since January 2009.

AddictingGames is part of the Nickelodeon Kids and Family Group portfolio of
digital sites, which serves kids, tweens and teens, and parents, and focuses
on the pre-eminent activities that its audiences participate in online: games,
social networks and community, and video. Nickelodeon Kids and Family Group's
portfolio of digital sites ranks as number one in all key metrics with 28.8
million monthly visitors; 122 million total visits; 1.7 billion page views;
and 78.1 minutes for average time spent per visitor, according to May's
comScore Media Metrix.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products online,
recreation, books, magazines and feature films. Nickelodeon's U.S. television
network is seen in more than 98 million households and has been the
number-one-rated basic cable network for 15 consecutive years. For more
information or artwork, visit http://www.nickpress.com. Nickelodeon and all
related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA,
VIA.B).

SOURCE Nickelodeon

Joanna Roses of Nickelodeon, +1-212-846-7326, joanna.roses@nick.com