Kapalua Land Company Announces Cancellation of Kapalua LPGA Classic

LAHAINA, Hawaii--(Business Wire)--
Kapalua Land Company, Ltd., a division of Maui Land & Pineapple Company, Inc.
(NYSE:MLP), today announced that due to the lack of a title sponsor it is unable
to present the 2009 Kapalua LPGA Classic. The tournament was scheduled for
October 12 - 18, 2009 at The Bay Course in Kapalua Resort.

"It`s disappointing but a reality in today`s current economic climate that title
sponsorships are difficult to secure. We greatly enjoyed hosting last year`s
event and value our partnership with the LPGA Tour and its players," said Gary
Planos, senior vice president of Resort Operations for Kapalua Land Company.

Designed by Arnold Palmer and Francis Duane, The Bay Course recently emerged
from a three-year renovation to provide better playability for golfers all of
levels. For more information, contact Gary Planos at (808) 665-9116 or email
gary.planos@kapalua.com.

ABOUT KAPALUA RESORT

Kapalua Resort is a 22,000-acre, master-planned community set amidst two nature
preserves and pineapple fields on Maui`s northwest coast. The resort is renowned
for its world-class golf, The Bay and The Plantation Courses; 11 residential
communities; premier accommodations at The Ritz-Carlton, Kapalua and The
Ritz-Carlton Club and Residences, Kapalua Bay; The Kapalua Gold Villas, a
condominium rental program; Kapalua Luxury Homes, a vacation home rental
program; a tennis complex; three white sand beaches, including two of America`s
Best Beaches, and a variety of restaurants and shops. Nearby Kapalua Farms
offers farm-to-fork produce and eggs to resort restaurants and the surrounding
community. Kapalua Resort hosts a signature event series each year: the PGA
TOUR`s season-opening SBS Championship in January, Whale Quest Kapalua in
February, The Ritz-Carlton, Kapalua`s Celebration of the Arts in April and
Kapalua Wine & Food Festival in June. For more information, visit kapalua.com or
call 1-800-KAPALUA.

Maui Land & Pineapple Company, Inc.
Karee Carlucci, 808-665-5411
Mgr., Corporate Communications
kcarlucci@mlpmaui.com

Copyright Business Wire 2009