VH1 and Zoom Media & Marketing Connecting TV to Live, Interactive Out-of-Home Screens and Social Media Websites In Breakthrough Marketing Program

LocaModa powers campaign for new VH1 program, The Great Debate
NEW YORK--(Business Wire)--
Zoom Media and Marketing, a leading provider of targeted and digital out-of-home
media programs for brand advertisers, and VH1, the world wide authority on all
things pop culture, today announced that VH1 program The Great Debate will
feature a groundbreaking interactive initiative that will enable audience
participation via TV broadcast; VH1; Facebook; Viacom's massive "44 1/2" HD
screen in Times Square; and Zoom Media & Marketing`s exclusive network of
digital out-of-home media locations.

Premiering Monday, July 6, 2009 at 10pm et/pt, The Great Debate features
irreverent discussions about the classic pop culture arguments of our time, with
topics including Star Wars vs. Star Trek, Rocky vs. Rambo, Boxers vs. Briefs,
Ginger vs. Mary Ann and much more. The program gives viewers the ability to
directly participate in the debates through real-time text messaging at over 300
Zoom Media & Marketing nightlife locations in the US, along with the Viacom
Times Square screen, and via Twitter and Facebook.

The interactive platform connecting The Great Debate, social networks and the
out-of-home screens, is provided by LocaModa, a company at the forefront of
extending interactive media beyond the web.

Wendy Weatherford, VH1`s VP Consumer and Music Marketing, said, "As our audience
multi-tasks and time shifts, we are finding ways to reach and engage them
wherever they are. Zoom Media's locations deliver upscale, social young adults
who are seeking interactive entertainment and LocaModa's platform enables us to
have a multi-channel dialogue that was never possible before."

Dan Levi, Zoom`s SVP of Digital Media & Strategic Partnerships, said, "This
combination of mobile and social programming across broadcast and out-of-home
channels is an industry first. It is a terrific example of integrating multiple
media platforms in a way that engages consumers both in and out of their homes,
while creating significant awareness and buzz."

Stephen W. King, LocaModa VP Sales, commented, "Bringing consumer audiences
together this way is a powerful offering. We`re delighted to be working with
such industry leaders."

About Zoom Media & Marketing

Zoom Media & Marketing operates indoor networks in over 10,000 venues including
fitness centers, indoor soccer facilities, bowling centers, family entertainment
centers, restaurants and nightclubs that reach active consumers. Zoom also has
an in-house event marketing and promotion department that constructs custom
media placements and marketing programs. With over 25,000 digital screens and
over 55,000 billboard locations Zoom reaches over 100 million monthly
viewers.Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners.
For more information, please visit http://www.zoommedia.com/.

About VH1

VH1 connects viewers to the music, artists and pop culture that matter to them
most with TV series, specials, live events, exclusive online content and public
affairs initiatives. VH1 is available in 95 million households in the U.S. VH1
also has an array of digital channels and services including VH1Classic, VH1
Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect
with VH1 at VH1.com.

About LocaModa

LocaModa extends interactive media to audiences beyond the web. LocaModa`s
patented cross-channel media distribution platform is used in thousands of
locations and by many of the leading operators of placed-based networks
(including screen networks in cafes, bars, colleges, restaurants, retail
locations, jukeboxes and public digital billboards), enabling highly localized,
targeted, contextual and relevant interactive advertising and entertainment.

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Zoom Media & Marketing
Dennis Roche, 212-994-4510
President & COO
M: 212-729-3611
droche@zoommedia.com
or
VH1
Scott Acord, 310-752-8075
Vice President, VH1 Communications
scott.acord@vh1.com
or
LocaModa
Stephen W. King
M: 617-755-9217
VP Sales
swking@locamoda.com
www.facebook.com/swking

Copyright Business Wire 2009