Zippi Steps Up Online Marketing, Utilizing Comedian Pauly Shore to Increase Awareness...

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Tue Jul 7, 2009 7:01am EDT

Zippi Steps Up Online Marketing, Utilizing Comedian Pauly Shore to Increase
Awareness of "1-877-Go-Zippi" and "Go Zippi Club" Offer

SAN JOSE, Calif., July 7, 2009 (GLOBE NEWSWIRE) -- Zippi Networks Inc., (Pink
Sheets:ZIPN) a leading provider of mobile commerce applications that enable
Americans to recycle their "Clutter into Cash," today announced its latest
effort to increase awareness of the 1-877-Go-Zippi hotline and club offer. Zippi
had previously filmed certain promotional "Webisodes" featuring comedian Pauly
Shore at home in Hollywood Hills, California, challenging consumers to turn
their clutter into cash. With its most recent "Go Zippi Club" offer, the company
feels it is time to utilize these assets, as each of these "Webisodes" were
designed with the impromptu comedic style of Pauly Shore in mind, Zippi feels
they will connect with today's internet audience.

YouTube, Google Ad words, general keyword and search marketing will be the
primary method of distribution, as web traffic can be delivered directly to each
"Webisode" and the message of Zippi delivered to specific online audiences or
interest groups. The company intends to continue being creative and cost
effective in its efforts to drive awareness to the latest "Go Zippi" offerings,
as the Internet will remain the key marketing component for all media
distribution. View the Pauly Shore "Webisodes" at www.zippichallenge.com.

Robert A. Rositano Jr., CEO Zippi Networks, Inc. stated, "Zippi has known for
some time now that testing each campaign or message would take significant time
and capital in order to find the right place and way to offer our services. It
seems so simple when you're sitting around with friends and family, everyone has
a use for our service, and the challenge is making others aware that we exist.
Along with every test, and each and every customer comment, we learn more about
who we are as a company and how to shape our offerings. Pauly Shore can be a
natural fit for a certain segment of our target audience and we are anxious to
see how well these particular messages will be received."

About the Company:

Zippi(tm) Networks, Inc. (Pink Sheets:ZIPN), headquartered in San Jose, Calif.,
and Founded in 2006 is a leading provider of mobile commerce applications that
create jobs and enable Americans to recycle their "Clutter into Cash." This
revolutionary business process has three U.S. Patents Pending and promises to
engage consumers with the ease of a toll-free Hotline that takes the guess work
out of pricing and selling items online. Zippi allows consumers of all ages to
"Free Themselves" with advanced mobile technology that allows everyone an easy
hassle-free way of turning clutter into cash, recycling, and earning an income
with the Zippi Network. The "Zippi Cash" mobile iPhone application is the first
in a consumer line of products that provides appraisal information to an item
owner prior to listing. Zippi Cash will also connect directly to the seller
network to handle the entire transaction for those who wish to cash in without
the hassle of actually listing and selling themselves. Future versions of
Zippi's mobile commerce applications will allow users to list items themselves
as they choose and build income for a complete home based business in the palm
of their hand.

Safe Harbor Statement

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, Section 21E of the Securities
Exchange Act of 1934, and within the meaning of the Private Securities
Litigation Reform Act of 1995. Actual results could differ materially from those
projected in the forward-looking statements as results of various factors
including the ability of the company to successfully commercialize its new
technologies and service offerings. The company undertakes no obligation to
publicly release the result of any revisions to these forward-looking
statements, which may be made to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events. Zippi is a
trademark of Zippi Networks, Inc. All other trademarks or registered trademarks
are the property of their respective owners.

-0-
CONTACT:  Zippi Networks Inc.
          Media Contacts:
          Robert Rositano Jr.
            1 408 884 2001
            robert@zippi.com
          Karen Ashley
            1 408 884 2006
            karen@zippi.com
          investor@zippi.com
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