New Report Just Published: Global Digital Rights Management (DRM)

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Global Digital Rights Management (DRM)

http://www.reportlinker.com/p0119463/World-Digital-Rights-Management-(DRM)-Market.html?utm_source=BizWire&utm_medium=PR&utm_campaign=BizWire

Worldwide markets for Digital Rights Management (DRM) in US$ Millions. Based on
its key application areas, DRM is broadly classified and analyzed under the
following three segments in this report: Media & Entertainment DRM, Enterprise
DRM, and Software DRM. The report provides separate comprehensive analytics for
North America, Europe, Asia-Pacific, and Rest of World. Annual forecasts are
provided for each region for the period of 2006 through 2015. A six-year
historic analysis is also provided for these markets.

Digital rights management (DRM) refers to access control technologies that can
be used by hardware manufacturers, publishers, copyright holders and individuals
to ensure limitations on digital content and devices usage. It refers to any
technology which inhibits uses of digital content that were not desired or
foreseen by the content provider. It can also refer to restrictions associated
with specific instances of digital works or devices. Digital rights management
is being used by many digital companies such as Sony, Apple Inc., Microsoft and
the BBC.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

Media & Entertainment DRM I-3

Enterprise DRM I-4

Software DRM I-4

II. EXECUTIVE SUMMARY

1. Global Market Overview II-1

Industry Overview II-1

Introduction II-1

Promoting the Concept of "Fair Use" II-1

Current Scenario II-1

What Ails DRM? II-2

Controversies Surrounding DRM Technologies II-2

DRM Vendors Strive Hard to Erase DRM Misconceptions II-2

DRM - A Necessary Evil II-3

Spending on DRM Technologies Increasing II-3

Growing Acceptance of DRM II-3

Global DRM Market II-4

2. Key Market Trends II-5

Digital Music Sales on a Rapid Growth Path II-5

Digital Watermarks Market to Grow II-5

DRM Likely to Emerge in a Different Form II-5

TV Home Entertainment to Guide DRM Market II-6

Boom in Digital Media Market to Provide Opportunities for DRM

Solutions II-6

Increased Awareness on Monetary Benefits of DRM Increases DRM

Uptake II-6

Despite Controversies, Bright Future Ahead for DRM Market II-6

DRM Interoperability to Drive Effective Content Delivery II-7

New Facets of DRM II-7

Security Apprehensions Across the Business World Drive Global

DRM Market II-8

Growth in Digital Media and Subsequent Security Problems

Propel DRM Market II-8

Rapid Growth Held Back Due to Inter-Operability Issues II-9

Progress in Mobile Market - DRM II-9

New Business Models and Delivery Pipelines to Drive DRM Market

Growth II-9

Demand for Set Top Boxes on the Rise II-10

Increased Revenues from Data Traffic and Premium Content Boost

DRM Adoption II-10

Other Key Findings II-10

3. Growth Drivers and Inhibitors II-11

Growth Drivers II-11

Growth Inhibitors/Challenges II-11

Availability of Multiple Sources for Online Content II-11

Lack of Common Consensus on Content Piracy Aspects II-11

Lack of Common Standards II-12

Conflict of Interest II-12

Encouragement for Virtual Content Distribution II-12

Ambiguity in Clarification on the Right to Private Copying II-12

Difficulty in Achieving Interoperability II-12

Concerns About Battery Life of DRM Enabled Devices II-12

4. Competitive Scenario II-13

Global Media & Entertainment DRM II-13

Table 1: Leading Players in the Global Media & Entertainment

DRM Market (2007): Percentage Share of Revenues for Microsoft

Corporation, Apple Inc., Macrovision Corporation, SafeNet and

Others (includes corresponding Graph/Chart) II-13

Global Enterprise DRM II-13

Table 2: Leading Players in the Global Enterprise DRM Market

(2007): Percentage Share of Revenues for Microsoft

Corporation, Adobe Systems Incorporated, Liquid Machines Inc,

Oracle Corporation, EMC Corporation and Others (includes

corresponding Graph/Chart) II-13

Global Software DRM II-14

Table 3: Leading Players in the Software DRM Market (2007):

Percentage Share of Revenues for Aladdin Knowledge Systems,

SafeNet, Macrovision and Wibu (includes corresponding

Graph/Chart) II-14

5. Product Information II-15

Definition & Overview II-15

DRM - Next-Gen Security Tool for "Right" Balance II-15

History II-16

First and Second Generation DRMs II-16

DRM Concepts II-16

DRM as Exclusion and Versioning Tools II-17

Objective of DRM II-17

DRM System II-17

Management of Digital Rights II-18

Digital Rights Enforcement II-18

DRM Approach II-19

DRM Language II-19

`Layers` of Rights II-19

DRM and Inter-operability II-20

DRM and Licensing II-20

Re-Formatting of Content & Rights II-21

Data Management II-21

Condition Evaluation II-21

Dynamical State Evaluation II-21

DRM Process II-21

An Archetypal DRM Model II-22

DRM Operating System II-22

Development and Limitations of DRM II-23

Architecture of DRM II-23

Functional Architecture II-24

DRM Framework and Modules II-24

Intellectual Property (IP) Asset Creation and Capture Module II-24

IP Asset Management Model Module II-24

IP Asset Usage Module II-24

Repository Functions II-24

Trading Functions II-25

Information Architecture II-25

Core Entities of DRM model II-25

Advantages of Information Architecture II-25

Open DRM Framework II-26

Characteristics of DRM II-26

Metadata II-26

Security and Copyright Protection II-26

Encryption II-27

Technologies for Copyright Protection II-27

Signatures and Digital Watermarking II-27

Personalization II-27

Granularity II-27

Interoperability II-27

DRM - Key Capabilities II-28

Persistent Content Protection II-28

Linking Business Rights with a Valid Content II-28

Rights Licensing II-28

Access and Usage Limit Restrictions II-28

Remote Control of Content II-28

Clear Demarcation Between Consumption and Distribution II-28

Other Capabilities II-28

Role of DRM II-29

Wider Access II-29

Choice and Flexibility II-29

DRM Perspectives II-29

Technical DRM Perspective II-29

Legal DRM Perspective II-29

Social DRM Perspective II-30

Copyrights and DRM Technologies II-30

DRM Technology Overview II-30

Digital Distribution & Technologies for Protection Against

Illegal Copying II-31

Technical Protection Measures for Physical and Virtual Goods II-31

Access Control II-32

DRM Vs Access Control and Technical Protection Measures II-32

Digital Watermarking II-32

DRM Systems Become Stringent II-33

Implications of DRM on User Privacy II-33

Working Solutions for DRM II-34

DRM Benefits II-34

Easy and Safe Distribution of Digital Content II-34

Protection Against Unauthorized File Sharing and Usage II-35

Protection Against Piracy in P2P Networks II-35

Benefits of DRM Technologies for Music Industry II-35

Other Benefits II-35

6. Segmentation & Application Areas II-36

Major DRM Application Areas II-36

Media & Entertainment DRM - An Overview II-36

Digital Media II-36

DRM and Conditional Access II-36

DRM on the Rise in Digital Media Industry II-37

Content Protection & Digital Rights Management in IPTV/

Broadband Services II-37

Scope of DRM in New Entertainment Models II-37

Developments in Digital Media DRM II-38

Challenges for Digital Media DRM II-38

Music Industry II-38

Music Industry Marches Towards Online-Music Distribution II-38

Scope of DRM in Music Industry II-39

Effects of DRM on Music Industry II-39

Challenges II-39

Lost Opportunity II-39

Growing Lobby for DRM-Free Music II-40

Industry`s Preference for CDs II-40

Lack of Interoperability II-40

Presence of Anti-DRM Software II-40

Despite Odds, DRM Does Well II-40

DRM in Music Industry - Way Forward II-40

Mobile Industry II-41

Importance of DRM for Mobile Content II-41

Mobile Industry`s Focus on Content Services to Boost Mobile

DRM II-41

Content - An Important Revenue Source for Mobile Industry II-42

Mobile DRM - Opportunities II-42

DRM in Mobile - Benefits II-42

Controlled Access II-43

Other Benefits II-43

Open Mobile Alliance (OMA) II-43

DRM Scenarios in Mobile Industry II-43

Separate Delivery II-43

Combined Delivery II-44

Forward Lock II-44

Challenges II-44

Presence of Multiple Networks II-44

Absence of a Reliable DRM Framework II-44

Enterprise DRM - An Overview II-44

Digital Policy Management II-45

Interoperable and Dynamic Security II-45

Essentials of an Effective Enterprise DRM II-45

Persistent Protection II-45

Inter-company Transactions II-46

Excerpting II-46

Platform Shifting II-46

Format Shifting II-46

Transfer of Rights II-46

Allow Changes to Access and Usage Rights after Distribution II-46

Integration with Existing Applications II-47

Tracking Usage of DRM Works II-47

Offline Usage II-47

Easy Verification II-47

Easy Identification II-47

Enterprise DRM Systems in Market II-47

Challenges II-47

Market Drivers for Enterprise DRM II-47

Software DRM - Overview II-48

Focus on Containing Software Piracy II-48

Software - A Readymade Market for DRM II-48

Illegal Software on the Rise II-48

Anti-Piracy Solutions II-49

Other DRM Applications II-49

DRM Systems for e-books II-49

Protection of Digital Data II-49

Securing the Distribution of e-books II-49

Protection Against Content Alteration II-49

Provides Transaction Proof II-50

Provision for Identification of Transaction Participants II-50

DRM in Healthcare Industry II-50

DRM in Education II-50

7. Product Launches/Innovations II-51

Adobe Unveils New LiveCycle ES Update in the LiveCycle ES

Platform II-51

Nokia to Introduce "Comes with Music" Service II-51

Adobe Launches Adobe Content Server 4 e-book Lending and

Retailing Software II-51

SafeNet Introduces SafeBSF GBA Mobile TV Protection Solution II-51

Liquid Machines Releases Gateway for BlackBerry Enterprise

Solution II-52

Liquid Machines Introduces New ERM Solution II-52

LockLizard Introduces Safeguard Secure PDF DRM Viewer and MSI

installer II-53

Global Interface and Ipercast to Launch DRM Platform for Video

on-Demand II-53

Amazon.com to Launch DRM-free MP3 Music Store II-53

SafeNet to Unveil Secure Mobile Content and Communications

Solutions II-54

LockLizard Unveils Version 2.6 of Safeguard PDF Security II-54

Apple Launches iTunes Plus, New DRM-free Service II-54

Internap Integrates KeyOS Pay Media Platform of Buy DRM into

its CDN Services II-55

MediaKey Unveils DRM Solution with Phone Billing Options II-55

Fasoo Rolls Out XDRAM, Enterprise DRM Network Appliance II-56

Modevity Introduces Imperium DRM for Corporate Content

Management II-56

Open Mobile Alliance Releases BCAST Version 1.0 Specification II-56

SafeNet to Introduce DRM Fusion Toolkit4TV in Mobile Broadcast TV II-57

SafeNet Introduces MediaSentry BI Direct Measurement Service II-57

Microsoft`s PlayReady DRM Platform for Mobile Devices Storms

the Market II-57

Aladdin Expands DRM Solutions II-57

8. Recent Industry Activity II-58

Philips Assumes Complete Ownership of Teletrax; Forms Civolution II-58

Aladdin Knowledge Systems Takes Over Secure SafeWord II-58

SafeNet Acquires Beep Science Technology II-58

SafeNet Announces Plans to Take Over Aladdin Knowledge II-59

RealNetworks Announces Trymedia`s Take Over From Macrovision II-59

SafeNet Acquires Ingrian Networks II-60

ABS-CBN in Collaboration with IBM Embarks on Digitalizing

Media Content II-60

MySpace Launches Music Collaboration with Eminent Publishers II-60

BuyDRM to Support Microsoft PlayReady-Powered Silverlight DRM II-60

SafeNet Offering Security Solutions to LuxTrust II-61

RealNetworks Announces Extension of SK Telecom Partnership II-61

Technicolor Enters into an Agreement with CinemaNow II-62

YANGAROO Extends Agreement with Universal Music II-62

YANGAROO Enters into Partnership Agreement with Radio and Records II-62

BBC Enters into Agreements with CMLA, CoreMedia and Intertrust II-63

SyncTV Inks Pact with Intertrust Technologies II-63

7digital.com and Sony BMG Ink Agreement to Sell Tracks in MP3 II-63

Nexicon Signs Agreement with YouTube II-64

AEP and PrimeKey Enter into a Reciprocal Reselling Agreement II-64

Microsoft Plans to End Support to Defunct DRM II-64

Vodafone Abandons DRM Software from Vmusic Store II-65

Irdeto Takes Over Cloakware II-65

Vector Capital Acquires SafeNet II-65

Packetvideo Acquires Swiss SDC AG II-65

SafeNet Enters into Partnership with Irdeto II-66

Telefonica Signs Agreement with Intertrust to Develop DRM Market II-66

Actify Enters into Partnership Agreement with AirZip II-67

Opera Software Forms Partnership with Discretix II-67

Alvarion Partners with NDS and MobiTV to Demo Mobile WiMAX TV II-67

Teletrax to Offer Media Intelligence Services to CBS

Television Distribution II-68

Teletrax Enters a Deal with Major League Baseball II-68

Microsoft Signs Cooperation Agreement with Nokia II-68

Irdeto Signs DRM Contract with Amoi II-69

ContentGuard Extends License Agreement with Zinio II-69

ContentGuard Inks a Licensing Agreement with LGE II-69

Texas Instruments Purchases New DRM Solution From Discretix II-69

Musicrypt Assumes New Corporate Identity, YANGAROO II-70

9. Focus on Select Global Players II-71

Adobe Systems Incorporated (US) II-71

Aladdin Knowledge Systems (Israel) II-71

Apple Inc. (US) II-71

CoreMedia AG (Germany) II-72

Digimarc Corporation (US) II-72

EMC Corporation (US) II-72

End2End Content Services (Denmark) II-73

International Business Machines Corporation (US) II-73

IPR Systems Pty Ltd (Australia) II-73

Liquid Machines Inc. (US) II-74

LockLizard Limited (UK) II-74

Macrovision Corporation (US) II-74

Microsoft Corporation (US) II-75

Oracle Corporation (US) II-75

RealNetworks, Inc. (US) II-75

SafeNet (US) II-76

Teletrax (UK) II-76

Thomson (France) II-76

VeriSign Inc. (US) II-77

YANGAROO Inc. (Canada) II-77

10. Global Market Perspective II-78

Table 4: World Recent Past, Current & Future Analysis for

Digital Rights Management (DRM) Market by Geographic Region -

North America, Europe, Asia-Pacific and Rest of World Markets

Independently Analyzed with Annual Revenues in US$ Million for

Years 2006 through 2015 (includes corresponding Graph/Chart) II-78

Table 5: World Historic Review for Digital Rights Management

(DRM) Market by Geographic Region - North America, Europe,

Asia-Pacific and Rest of World Markets Independently Analyzed

with Annual Revenues in US$ Million for Years 2000 through

2005 (includes corresponding Graph/Chart) II-79

Table 6: World 10-Year Perspective for Digital Rights

Management (DRM) by Geographic Region - Percentage Breakdown

of Revenues for North America, Europe, Asia-Pacific and Rest

of World Markets for Years 2006, 2009 & 2015 (includes

corresponding Graph/Chart) II-80

Table 7: World Recent Past, Current & Future Analysis for

Media & Entertainment DRM by Geographic Region - North

America, Europe, Asia-Pacific and Rest of World Markets

Independently Analyzed with Annual Revenues in US$ Million for

Years 2006 through 2015 (includes corresponding Graph/Chart) II-81

Table 8: World Historic Review for Media & Entertainment DRM

Market by Geographic Region - North America, Europe,

Asia-Pacific and Rest of World Markets Independently Analyzed

with Annual Revenues in US$ Million for Years 2000 through

2005 (includes corresponding Graph/Chart) II-82

Table 9: World 10-Year Perspective for Media & Entertainment

DRM by Geographic Region - Percentage Breakdown of Revenues

for North America, Europe, Asia-Pacific and Rest of World

Markets for Years 2006, 2009 & 2015 (includes corresponding

Graph/Chart) II-83

Table 10: World Recent Past, Current & Future Analysis for

Enterprise DRM by Geographic Region - North America, Europe,

Asia-Pacific and Rest of World Markets Independently Analyzed

with Annual Revenues in US$ Million for Years 2006 through

2015 (includes corresponding Graph/Chart) II-84

Table 11: World Historic Review for Enterprise DRM Market by

Geographic Region - North America, Europe, Asia-Pacific and

Rest of World Markets Independently Analyzed with Annual

Revenues in US$ Million for Years 2000 through 2005 (includes

corresponding Graph/Chart) II-85

Table 12: World 10-Year Perspective for Enterprise DRM by

Geographic Region - Percentage Breakdown of Revenues for North

America, Europe, Asia-Pacific and Rest of World Markets for

Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) II-86

Table 13: World Recent Past, Current & Future Analysis for

Software DRM by Geographic Region - North America, Europe,

Asia-Pacific and Rest of World Markets Independently Analyzed

with Annual Revenues in US$ Million for Years 2006 through

2015 (includes corresponding Graph/Chart) II-87

Table 14: World Historic Review for Software DRM Market by

Geographic Region - North America, Europe, Asia- Pacific and

Rest of World Markets Independently Analyzed with Annual

Revenues in US$ Million for Years 2000 through 2005 (includes

corresponding Graph/Chart) II-88

Table 15: World 10-Year Perspective for Software DRM by

Geographic Region - Percentage Breakdown of Revenues for North

America, Europe, Asia-Pacific and Rest of World Markets for

Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) II-89

III. MARKET

1. North America III-1

A.Market Analysis III-1

Current and Future Analysis III-1

Market Drivers III-1

Increased Awareness on DRM Benefits Drive the DRM Systems

Market III-1

Broadband Internet and Unlimited Access Accelerates the

Need for DRM Systems III-1

Technological Innovations to Boost Premium Mobile Content III-2

Next-Gen Mobile Content Services Market to be Fragmented

Due to Competition III-2

Challenges III-3

Growing Popularity of DRM-Free Music III-3

Major Music Labels Keen to Offer DRM-Free Music to

Challenge Apple Inc. III-3

Difficulty in Achieving Distribution Rights Pose Challenges

to DRM Vendors III-3

The US DRM Market III-3

Product Launches III-4

Strategic Corporate Developments III-9

Key Players III-15

B.Market Analytics III-20

Table 16: North American Recent Past, Current & Future

Analysis for Digital Rights Management (DRM) by Product

Segment - Media & Entertainment DRM, Enterprise DRM, and

Software DRM Markets Independently Analyzed with Annual

Revenues in US$ Million for Years 2006 through 2015

(includes corresponding Graph/Chart) III-20

Table 17: North American Historic Review for Digital Rights

Management (DRM) by Product Segment - Media & Entertainment

DRM, Enterprise DRM, and Software DRM Markets Independently

Analyzed with Annual Revenues in US$ Million for Years 2000

through 2005 (includes corresponding Graph/Chart) III-21

Table 18: North American 10-Year Perspective for Digital

Rights Management (DRM) by Product Segment - Percentage

Breakdown of Revenues for Media & Entertainment DRM,

Enterprise DRM, and Software DRM Markets for Years 2006,

2009 and 2015 (includes corresponding Graph/Chart) III-21

2. Europe III-22

A.Market Analysis III-22

Current and Future Analysis III-22

Key Trends & Issues III-22

Full-Track Master Tones & Mobile Music Downloads to Drive DRM III-22

DRM to Drive Growth of Wireless Content Programs III-22

Illegal Distribution of Content Haunts Europe III-23

Music Companies in Europe Averse to DRM III-23

UK Government Rejects DRM Ban Proposal III-23

Product Launches III-24

Strategic Corporate Developments III-25

Key Players III-30

B.Market Analytics III-32

Table 19: European Recent Past, Current & Future Analysis

for Digital Rights Management (DRM) by Product Segment -

Media & Entertainment DRM, Enterprise DRM, and Software DRM

Markets Independently Analyzed with Annual Revenues in US$

Million for Years 2006 through 2015 (includes corresponding

Graph/Chart) III-32

Table 20: European Historic Review for Digital Rights

Management (DRM) by Product Segment - Media & Entertainment

DRM, Enterprise DRM, and Software DRM Markets Independently

Analyzed with Annual Revenues in US$ Million for Years 2000

through 2005 (includes corresponding Graph/Chart) III-32

Table 21: European 10-Year Perspective for Digital Rights

Management (DRM) by Product Segment - Percentage Breakdown

of Revenues for Media & Entertainment DRM, Enterprise DRM,

and Software DRM Markets for Years 2006, 2009 and 2015

(includes corresponding Graph/Chart) III-33

3. Asia-Pacific III-34

A.Market Analysis III-34

Fastest Growing DRM Market III-34

New Digital Media Driving Market for DRM Tools in Asia III-34

Select Asian Markets III-35

Japan III-35

The Music Downloading Industry III-35

Music Download Market Registers Rapid Growth as CD Sales

Decline III-35

iTMS Well Accepted in Japan III-36

Mobile Phone Music - Big Potential III-36

Laws & Regulations III-36

India III-36

Product Launch III-37

Strategic Corporate Developments III-37

IPR Systems Pty Ltd (Australia) - A Key Player III-38

B.Market Analytics III-39

Table 22: Asia-Pacific Recent Past, Current & Future

Analysis for Digital Rights Management (DRM) by Product

Segment - Media & Entertainment DRM, Enterprise DRM, and

Software DRM Markets Independently Analyzed with Annual

Revenues in US$ Million for Years 2006 through 2015

(includes corresponding Graph/Chart) III-39

Table 23: Asia-Pacific Historic Review for Digital Rights

Management (DRM) by Product Segment - Media & Entertainment

DRM, Enterprise DRM, and Software DRM Markets Independently

Analyzed with Annual Revenues in US$ Million for Years 2000

through 2005 (includes corresponding Graph/Chart) III-39

Table 24: Asia-Pacific 10-Year Perspective for Digital

Rights Management (DRM) by Product Segment - Percentage

Breakdown of Revenues for Media & Entertainment DRM,

Enterprise DRM, and Software DRM Markets for Years 2006,

2009 and 2015 (includes corresponding Graph/Chart) III-40

4. Rest of World III-41

A.Market Analysis III-41

Product Launch III-41

Strategic Corporate Developments III-41

Aladdin Knowledge Systems (Israel) - A Key Player III-42

B.Market Analytics III-43

Table 25: Rest of World Recent Past, Current & Future

Analysis for Digital Rights Management (DRM) by Product

Segment - Media & Entertainment DRM, Enterprise DRM, and

Software DRM Markets Independently Analyzed with Annual

Revenues in US$ Million for Years 2006 through 2015

(includes corresponding Graph/Chart) III-43

Table 26: Rest of World Historic Review for Digital Rights

Management (DRM) by Product Segment - Media & Entertainment

DRM, Enterprise DRM, and Software DRM Markets Independently

Analyzed with Annual Revenues in US$ Million for Years 2000

through 2005 (includes corresponding Graph/Chart) III-43

Table 27: Rest of World 10-Year Perspective for Digital

Rights Management (DRM) by Product Segment - Percentage

Breakdown of Revenues for Media & Entertainment DRM,

Enterprise DRM, and Software DRM Markets for Years 2006,

2009 and 2015 (includes corresponding Graph/Chart) III-44

IV. COMPETITIVE LANDSCAPE

The report profiles 65 companies including many key and niche players worldwide
such as Adobe Systems Incorporated, Aladdin Knowledge Systems, Apple Inc.,
CoreMedia AG, Digimarc Corporation, EMC Corporation, End2End Content Services,
International Business Machines Corporation, IPR Systems Pty Ltd., Liquid
Machines Inc., LockLizard Limited, Macrovision Corporation, Microsoft
Corporation, Oracle Corporation, RealNetworks, Inc., SafeNet, Teletrax, Thomson,
VeriSign Inc., and YANGAROO Inc. Market data and analytics are derived from
primary and secondary research. Company profiles are mostly extracted from URL
research and reported select online sources.

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Global Digital Rights Management (DRM)

http://www.reportlinker.com/p0119463/World-Digital-Rights-Management-(DRM)-Market.html?utm_source=BizWire&utm_medium=PR&utm_campaign=BizWire

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