African-American Students Increase Potential for Academic Success with Right Technology

* Reuters is not responsible for the content in this press release.

Tue Jul 7, 2009 7:45am EDT

HP offers powerful, affordable and stylish PCs and printers that brighten
students` prospects for college success 
PALO ALTO, Calif.--(Business Wire)--
HP (NYSE:HPQ) recently introduced a new line of printers and PCs that could
significantly help level the playing field for African-American college students
as the role of technology gains importance in facilitating academic success. 

Having the right technology helps students tackle complex assignments, is a
valuable aid for research, projects and homework assignments, and is a must-have
for participation in many of today`s classrooms. Parents looking to provide
their children with the right technology - products with speed, power and
lightweight designs - can find it all with HP PCs and printers. 

"HP wants to be a partner to parents looking for the right resources to help
their children succeed in school," said Lesley McNorton, manager,
African-American Marketing, HP. "Our line of products is great for students,
offering a combination of affordability, power, fashion and kindness to the
environment." 

Just in time for the new school year, students can get great deals through the
HP Academy program. Student discounts are being offered on the latest HP
notebook PCs and printers as well as all the accessories and software that
students will want to customize their technology experience. 

Sleek HP PCs are designed to match busy lifestyles without breaking the bank

* The HP Pavilion dv2z is ideal for the student on the go. Less than 1-inch thin
and starting at 3.81 pounds, the dv2z won`t weigh down backpacks. 
* The HP Pavilion dv6t offers the latest digital entertainment features and
mobile technologies in a stunning design that balances performance and mobility.

* The HP Pavilion dv3t brings the latest in entertainment and performance in a
stylish, highly mobile design. Extended battery life and a full range of
connectivity options make it ideal for students who want a notebook PC that
suits their needs both in and outside the classroom.

Affordable printing solutions help students "go green" at every stage

* The HP Photosmart Plus All-in-One wirelessly prints photos, web content and
everyday documents - from class schedules to homework assignments. Available
Aug. 1, this ENERGY STAR qualified printer also uses 30 percent less energy than
its previous model. 
* HP Photosmart C4780 All-in-One is a versatile wireless printer that offers an
ideal balance of features at an affordable price. Using a color display with an
HP TouchSmart frame, this printer delivers lab-quality photos, everyday prints,
copies and photo reprints - all without a PC - and it uses ink cartridges made
from at least 50 percent recycled plastic. 
* Students on a budget will enjoy the most affordable HP Deskjet and HP
Officejet printers:

* The HP Deskjet D1600 is an easy-to-use, reliable printer made from 25 percent
recycled plastic that delivers laser-quality prints at a low price. 
* Students can keep their printing costs low without giving up professional
print quality with the HP Officejet 6000, a high-performing device that delivers
up to 40 percent lower cost per color page and energy use over competitive laser
printers.

All of these printers are part of the HP Eco Solutions program and carry the HP
Eco Highlights label, which makes it easy for students and parents to identify
features that help reduce their environmental impact, including ENERGY STAR
qualification, paper-saving options and use of recycled content. 

HP launches How Far Can You Go? campaign

To further strengthen its relationship with African-American consumers and small
and midsize businesses, HP has launched the "How Far Can You Go?" campaign,
which is designed to celebrate the amazing possibilities that are being realized
with HP technology. Students can develop videos of how HP technology is helping
bring their campus years to life - and even get classmates in on the act. Videos
can be uploaded to www.hp.com/go/howfarcanyougo and shared with family and
friends. 

In addition, HP has African-American themed templates at the HP Creative Studio,
a free service that helps consumers design, edit and publish
professional-quality output. Templates include cards, stationery and scrapbooks.
Family members can capture precious memories of family reunions and even create
customized recipe cards. 

HP demonstrates commitment to African-American students and schools

HP`s long-standing commitment to African-American students and institutions of
higher learning is demonstrated through its education programs. HP`s grants for
secondary and higher-education institutions help improve student achievement by
using technology to redesign the learning experience. Since 2003, several
historically black colleges and universities (HBCUs) have implemented innovative
technology and improved teaching and learning for students as recipients of
these awards. 

Many HBCUs have been recipients of higher education HP Technology for Teaching
grants, a social investment program that has grown and is now called the HP
Innovations in Education initiative. Winners have included: Claflin College,
Elizabeth City State University, Florida A&M University, Howard University,
Norfolk State University, North Carolina A&T University, North Carolina Central
University, Prairie View A&M University, and the University of Arkansas at Pine
Bluff. More information is available at www.hp.com/go/grants. 

Howard University has been seeing the student benefits of HP technology in the
classroom. With its HP Technology for Teaching grant, faculty in the Electrical
and Computer Engineering Department created a Mobile Studio using HP tablet PCs
in certain engineering courses. The goal was to create a more flexible learning
environment by breaking down barriers between lecture and lab. 

"With the Mobile Studio environment, we were able to provide greater flexibility
in student learning, enabling students to learn in any physical environment, no
longer restricted by facilities and special equipment," said Charles Kim,
professor, Howard University. "The motto is `lecture in lab, lab in lecture,
anywhere anytime.` In the first year alone, the number of A and B grades doubled
and faculty witnessed better attitudes and more enthusiasm for the courses." 

About HP

HP, the world`s largest technology company, simplifies the technology experience
for consumers and businesses with a portfolio that spans printing, personal
computing, software, services and IT infrastructure. More information about HP
is available at http://www.hp.com/. 

Note to editors: More news from HP, including links to RSS feeds, is available
at http://www.hp.com/hpinfo/newsroom/. 

ENERGY STAR is a U.S. registered mark of the United States Environmental
Protection Agency. 

© 2009 Hewlett-Packard Development Company, L.P. The information contained
herein is subject to change without notice. The only warranties for HP products
and services are set forth in the express warranty statements accompanying such
products and services. Nothing herein should be construed as constituting an
additional warranty. HP shall not be liable for technical or editorial errors or
omissions contained herein. 





HP
Nancy Keith Kelly, +1 650 857 3660
nancykeith.kelly@hp.com
or
Hill & Knowlton for HP
Veronica Clemons, +1 312 475 5929
veronica.clemons@hillandknowlton.com
or
HP Media Hotline, +1 866 266 7272
pr@hp.com
www.hp.com/go/newsroom

Copyright Business Wire 2009

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