Harris Connect Selects Acuity Mobile to Develop Harris Connect Mobile

This service - the first major deployment on Acuity's v6 platform - targets
alumni associations around the world - to be introduced at CASE Summit 2009.

GREENBELT, Md., July 7 /PRNewswire/ -- Acuity Mobile, a leading mobile
marketing provider announced today its development of Harris Connect Mobile
(HCM) - an advanced content delivery solution for the alumni association
marketplace for Harris Connect. HCM is the first major deployment of the
groundbreaking v6 platform from Acuity Mobile, and will provide Harris Connect
and its clients with a world class mobile communication platform. Harris
Connect Mobile will soon be available to membership associations and other
affinity groups.

Harris Connect is a leading supplier of affinity marketing solutions ranging
from alumni and member publications to online communities and applications.
With HCM, Acuity Mobile has extended Harris' product line to the mobile
marketing sphere. The new v6 platform has the ability to generate dynamic web
links and navigate applications based on user profiling data, segmentation and
user location, thereby enhancing the relevance and ease of use for the
consumer and powering a significant return on the marketer's investment.
Sophisticated text, WAP (Wireless Application Protocol) and application
offerings all originate from a common content library and are guided by common
business rules, ensuring that marketers can provide a continuity of messaging
across all mobile channels.

Alan Sultan, Acuity Founder and President detailed the partnership, "For
nearly 50 years, Harris Connect has been a leader in the marketing solutions
field, constantly evolving to enhance their capabilities across channels and
mediums. This partnership presented an opportunity for us to join forces with
the top player in a vertical market, leveraging the Acuity platform to create
a unique and disruptive solution for Harris Connect's already stellar
portfolio of offerings."

Harris Connect's Senior Vice President of Consumer Sales and Marketing Kurt
Worrell will present a session entitled "Adopting a Mobile Strategy" at CASE
Summit and noted, "This additional layer to our portfolio must be robust and
cutting-edge, as mobile will become a critical component to alumni
communication and engagement strategies. Our decision to team up with Acuity
was based on the flexibility, innovation and low operating cost of the
technology platform."

About Acuity Mobile
Acuity Mobile is a leading provider of mobile marketing content delivery
solutions. Acuity Mobile's Embedded Mobile Advertising Platform (eMAP) is a
patented technology that enables Spot Relevance(TM) - the ability to deliver
targeted marketing content to the right person, at the right time, in the
right location. eMAP technology is used by carriers, advertisers and content
owners to ensure that relevant content (ads, offers, traffic, weather, etc.)
is delivered directly to mobile users based on their interests, time of day
and geographic location. The technology behind eMAP was first developed in
2000 and patent protected since 2003. Acuity Mobile harnesses the power of
mobility to improve content delivery for marketers and their consumers. For
more information, please visit www.acuitymobile.com.

About Harris Connect Founded in 1963, Harris Connect is the leading provider
of affinity marketing solutions including alumni and member publications that
range from directories to coffee-table editions to commemorative books;
research services to update email, phone and mailing address information;
online communities and applications built on the Facebook platform; and now
mobile marketing strategies, as well as programs designed to produce non-dues
revenue for their clients. Today, Harris Connect serves more than 4,000
clients worldwide. The company is headquartered in Chesapeake, Virginia with
offices in New York and Texas.

For more information about Harris Connect Mobile, go to
harrisconnect.com/mobile. For general inquiries, send an email to
moreinfo@harrisconnect.com or call 1.800.326.6600

SOURCE Acuity Mobile

Wayne Pereira, Marketing Specialist of Acuity Mobile, +1-301-375-2034,
wpereira@acuitymobile.com