EA Gets Wild with SimAnimals Africa for the Wii and Nintendo DS

Journey to the Heart of Africa Where You Control the Wild Kingdom!
REDWOOD CITY, Calif.--(Business Wire)--
Pack your bags for an African adventure as EA Play Label of Electronic Arts Inc.
(NASDAQ:ERTS) today announced SimAnimals Africa for the Wii and Nintendo DS, the
sequel to the highly enjoyable SimAnimals game. In SimAnimalsAfrica, gamers play
with and tame all new exotic animals including lions, elephants and gorillas as
they explore exotic landscapes from savannas to jungles. This must-have Wii game
for the holidays is great for kids and features challenges and mini-games that
players solve to unlock new items, animals and levels to explore!

"SimAnimalsAfrica offers players a whole new, wild world to explore, take care
of, and discover," said Tim LeTourneau, General Manager of the SimAnimals
Franchise. "Kids are in for hours of entertainment as they explore new terrain,
and for the first time, play as wild animals where they can run, jump, kick and
charge, adding another dimension to the fun."

SimAnimals Africa for the Wii

With a playful new art style, SimAnimals Africa allows players to play with wild
African animals while they venture across jungles, deserts, savannas, river
deltas and more! Each brand new animal has their own unique skill and it`s up to
you to find their secret abilities. Kicking zebras, rock-breaking rhinos and
crocodiles that excel at hunting will assist players in keeping the environment
happy and unlocking new areas, animals, and special items. New mini-games give
players more ways to interact with the animals. The ring toss, drumming, and
petting games help the animals hone their unique skill and assist players in
achieving their goals more quickly. Additionally, there are over 70 rare objects
for players to collect including bugs, fruits and flowers. If players feed one
of these rare items to an animal they may get an unexpected surprise! Kids can
now choose to play as an animal. Will they water the terrain with their trunk as
an elephant, kick fruit off trees as a zebra or jump over riverbeds as a
gazelle? Players will have fun developing relationships with wild animals and
their babies, and experience the humor and drama of life in Africa.

SimAnimalsAfrica for the Nintendo DS

SimAnimals on theNintendo DS allows players to bring the African adventure with
them anywhere and play with friends! Featuring all of the animals included in
the Wii adventure, the DS version also features exclusive animals such as
parrots, cheetahs, meerkats, aardvarks and even a surprise secret animal as a
reward for finishing the game! Build relationships with these wild, African
animals, discover their secret abilities and use them to help solve challenges.
Collect items to earn each reward badge in the game. The stylus and microphone
allow players to interact with the animals and environment in a totally unique
way. The friendly parrot is your guide through the African landscape. Talk to
him through the DS microphone and he`ll repeat back what you said! Conquer the
African kingdom in co-op mode, where friends can trade plants and animals and
play together to achieve goals faster.

Developed by The Sims Studio in the EA Play Label, SimAnimals Africa is
scheduled to be available worldwide fall of 2009. The game is not yet rated by
the ESRB or PEGI. For more information about SimAnimals Africa, visit
www.simanimalsafrica.com. For game artwork, visit http://www.info.ea.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a
leading global interactive entertainment software company. Founded in 1982, the
Company develops, publishes, and distributes interactive software worldwide for
video game systems, personal computers, wireless devices and the Internet.
Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM,
EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2
billion and had 31 titles that sold more than one million copies. EA's homepage
and online game site is www.ea.com. More information about EA's products and
full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, The Sims and SimAnimals are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks
are the property of their respective owners.

EA Play Label
Brooke Bauguess, 310-754-7312
Senior PR Manager
bbauguess@ea.com
Angie Newman, 650-628-2877
PR Manager
anewman@ea.com

Copyright Business Wire 2009