MicroStrategy Announces Enhanced Support for Data Mining Services

First BI Platform Vendor to Support the New Data Mining Standard, PMML 4.0

MCLEAN, Va., July 7 /PRNewswire-FirstCall/ -- MicroStrategy Incorporated
(Nasdaq: MSTR), a leading worldwide provider of business intelligence
software, today announced that it has enhanced its predictive analytics
capabilities with support for the newest version of the data mining industry's
leading standard, PMML 4.0.

The Predictive Model Markup Language (PMML) standard is developed by Data
Mining Group (DMG), an independent consortium of over two dozen leading
technology companies, including MicroStrategy. The PMML standard describes
how predictive models work and it makes the models easy to share across the
organization for improved decision-making. This XML-based standard makes the
integration of data mining models between MicroStrategy and other data mining
applications possible.

Data mining is an organic part of the MicroStrategy architecture that enables
users to discover hidden patterns and predictive information in the data
through standard enterprise reports and dashboards. While BI provides deep
insight into historical data, data mining uses this information to help
companies forecast future events. With MicroStrategy, users can easily deploy
complex data mining models and include the results of these models in a
variety of BI applications, such as call center analyses, customer
relationship management, and financial budgeting and forecasting.

An active member of DMG since 2004, MicroStrategy has provided guidance and
leadership to set the PMML standard and continues to maintain its support for
open platform standards, cross-vendor interoperability, and high data
integrity. Along with existing data mining models, MicroStrategy 9 includes
new capabilities, such as the Time Series model, which is used to forecast
results along a given timeline, and the Association Rules model, which is
helpful for discovering relationships in databases and recommending products
that customers are most likely to purchase.

Companies use MicroStrategy and PMML for a wide range of predictive
applications:
-- A leading office supply company devised customer retention strategies
using predictive PMML models and MicroStrategy to analyze customer
attrition information to identify customers most likely to defect and
the reasons why.
-- A major magazine publisher developed data mining models to predict
subscription volume and circulation changes, and to manage marketing
campaigns to attract new subscribers.
-- A European mobile telecom company identified its most valuable
customers
and high potential new customers by feeding customer history into
MicroStrategy-based PMML models.
-- A large shipping and logistics company maximized profits by using PMML
models to score revenue opportunities and MicroStrategy to access
model
input data and present model results.

"MicroStrategy is committed to innovations in advanced analytics for our
customers, and we are pleased to have been actively involved in defining the
standards for the release of PMML 4.0 and to be the first BI platform vendor
to support it," said Sanju Bansal, MicroStrategy COO. "Through our support of
open standards like PMML, MicroStrategy provides its customers with the
flexibility to deploy advanced analytics throughout the enterprise to gain
valuable insight into key business areas, including customer segmentation,
sales forecasts, churn analysis, and market-basket analysis."

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence
(BI) technology. MicroStrategy provides integrated reporting, analysis, and
monitoring software that helps leading organizations worldwide make better
business decisions every day. Companies choose MicroStrategy for its advanced
technical capabilities, sophisticated analytics, and superior data and user
scalability. More information about MicroStrategy (Nasdaq: MSTR) is available
at www.microstrategy.com.

MicroStrategy, MicroStrategy 9, and MicroStrategy Business Intelligence
Platform are trademarks or registered trademarks of MicroStrategy Incorporated
in the United States and certain other countries. Other product and company
names mentioned herein may be the trademarks of their respective owners.

Contact:
Wende Cover
MicroStrategy Incorporated
(703) 770-1646
wcover@microstrategy.com

SOURCE MicroStrategy

Wende Cover of MicroStrategy Incorporated, +1-703-770-1646,
wcover@microstrategy.com