Q Interactive Announces Acquisition of Postmaster Direct

Purchase Accelerates the Mission of Becoming the Leading Branded Email Based
Advertising Network

CHICAGO, July 7 /PRNewswire/ -- Q Interactive [http://www.qinteractive.com/],
a performance-based advertising network, today announced the acquisition of
Postmaster Directhttp://www.postmasterdirect.com, a pioneer of double opt-in
permission based email marketing from Authentic Response, Inc. The purchase of
Postmaster Direct will add high quality publishers and advertisers to Q
Interactive's growing email advertising network and extends its reach into the
B2B marketplace.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060103/CGTU009LOGO)

"Postmaster Direct is the preeminent brand in double opt-in permission based
email marketing and we are thrilled to add them to our suite of product
offerings," said Matt Wise, President of Q Interactive. "Postmaster Direct's
patented double opt-in email capabilities will strengthen Q Interactive's
rapidly growing email network and further reinforce our company's three
operating tenets - Relevancy, Permission and Privacy."

"The addition of Postmaster Direct's turn-key double opt-in email monetization
module will augment Q Interactive's unified publisher monetization platform
which helps publishers generate incremental revenue from consumer
registrations and email participation," said Arend Henderson, Chief Analytics
Officer of Q Interactive. "The platform leverages Q Interactive's proprietary
TrueConversion EngineTM, which uses advanced predictive behavioral targeting
to deliver email and lead generation campaigns to the most responsive
consumers with the greatest ROI potential for advertisers."

"We are pleased to see a strategic home for the Postmaster Direct business
under the leadership of Matt Wise who we believe shares a common vision of
100% permission-based practices and the highest ethical standards which built
the Postmaster Direct brand," said Robert Mattes, Co-President of Authentic
Response. "The combination of these businesses creates new and expanded
opportunities to the advertisers and publishers of Postmaster Direct, while
allowing Authentic Response to focus its efforts on its online sample and
market research business."

The combination of Postmaster Direct's network with Q Interactive will provide
even greater reach for brands and agencies who wish to reach consumers via
email. The Q Interactive email advertising network allows advertisers to sign
a single insertion order yet have their email sent out to consumers of
hundreds of different websites. All of the mail is sent with clear
notification to the consumer of where permission was obtained for sending the
mail and the ability to opt-out.

About Q Interactive
Q Interactive is a performance-driven advertising network specializing in
predictive behavioral targeting, the most advanced targeting online today.
This cutting edge targeting cost-effectively acquires customers for
advertisers and agencies, and maximizes advertising revenue for publishers.

Q Interactive's predictive behavioral targeting increases ROI by using a
combination of online and offline data: self-reported geo-demographic,
contextual, behavioral, and transaction-based - no other provider has this
breadth of data. This unparalleled consumer insight means better targeting
capabilities and less advertising waste.

Every year more than 1,000 leading brands rely on Q Interactive's consultative
service to generate quality results, including nearly half of the nation's top
100 advertisers as ranked by Advertising Age, such as Procter & Gamble, Sears
and PepsiCo. Q Interactive's advertising network offers access to valuable but
hard-to-reach consumers on high-quality partner sites such as About.com, IAC
and Weather.com, as well as its own flagship site, CoolSavings.com, a leading
consumer savings destination since 1997.

Since 1995, Q Interactive has been committed to the highest standards in
ethical business practices, consumer permission and data privacy. Holding
board positions and chairmanships with the industry's governing body, the
Interactive Advertising Bureau (IAB), Q Interactive sets the standards for
others to follow. Q Interactive is an Intrepid Investments company.

About Authentic Response
Since 1998, Authentic Response has led the market research industry with best
of breed solutions for global online sample, including its Authentic
Recruitment panelist recruitment technique, its patented Double Opt-in
permission standards, and its Authentic Validation techniques to ensure the
most legitimate, secure survey responses. With industry-leading reach to
consumers, IT professionals, business decision makers, and numerous other
segments it's no wonder that over 200 market research firms look to Authentic
Response for their global online sample needs.

SOURCE Q Interactive

CONTACT: Amy Yamashiro of Red Chicago, +1-312-782-7922,
ayamashiro@redchicago.com, for Q Interactive