Kay Jewelers Introduces Kay Gold Exchange

AKRON, Ohio, July 7 /PRNewswire/ -- Kay Jewelers, the jeweler Americans have
trusted since 1916, announced the launch of Kay Gold Exchange. The new service
is available online at www.kay.com.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090707/CL42479)

The Kay Jewelers Gold Exchange Program is a safe, secure way to exchange gold
for cash. Customers can send in anything made primarily of precious gold: 10
Karat, 14 Karat, 18 Karat, 22 Karat or 24 Karat Gold or European equivalent.

The service is risk-free. If, for any reason, the customer is not happy with
the payment amount or any other aspect of the service, they can simply return
the check within 14 days of check issuance, and Kay will return the items, at
no cost.

For customers' safety and security, every package received is videotaped while
it is being opened, enabling customers to log in and view their very own
valuables being unpacked and weighed. While the transaction is being handled,
customers are informed with complete transparency every step of the way.

"The Kay Jewelers Gold Exchange was created in response to the many requests
from customers who were looking for a secure way to exchange their gold
jewelry for cash. And as always, customers' satisfaction comes first," said
Mark Light, Kay Jewelers President and CEO. "Anyone can offer to buy gold,
but we are jewelers first and foremost, and we have the expertise, experience
and resources to ensure our customers' peace of mind. We take our reputation
seriously, and customers can be assured that through this new service they'll
be getting a fair and honest price."

The program uses three critical factors to determine the value of the items:
The purity of the precious metals, the weight of the item(s) - excluding any
stones, pearls, etc., and the market price of each type of precious metal on
the day of the payment, based on the London Fix.

The expert jewelers at Kay assay the gold using the highest and most
up-to-date industry standards. Prices are updated daily, based on the London
Fix, so customers know they are getting the highest price possible for their
gold.

About Kay Jewelers
Kay Jewelers, the number one specialty jewelry brand in the U.S., is
conveniently located in malls and off-mall shopping centers across the
country. Kay Jewelers' parent company, Akron, Ohio-based Sterling Jewelers
Inc., operates 1,401 stores in all 50 states and employs more than 21,000 team
members. Sterling Jewelers Inc. is the U.S. division of London-based Signet
Group plc, making it part of the largest specialty jewelry retailer in the
world. For a Kay Jewelers location nearest you, call 1-800-681-8796 or visit
kay.com.

SOURCE Kay Jewelers

David Bouffard, Sterling Jewelers Inc., +1-330-668-5369, dbouffard@jewels.com