Two Peas Consulting Announces a Trademark Friendly Alt-DNS Which Eliminates '.com...

Two Peas Consulting Announces a Trademark Friendly Alt-DNS Which Eliminates
'.com and .org' Extensions

SAN JOSE, Calif., July 7 /PRNewswire/ -- Today, Two Peas Consulting, LLC
released an alternative, "non-categorized" domain name system which expands
the current domain name system and protects businesses holding a trademark
from 'cyber-squatters' and subsequent litigation. 'Simplified Domains'
utilizes the Dynamic Word DNS "DWDNS" (patent pending) to eliminate any need
for the familiar extensions like .com, .net and .org and new extensions like
.biz and .info. Using DWDNS, an Internet address is created simply by placing
back a dot three spaces from the end of a word. The DWDNS system protects
trademark holders by comparing requested domain names to the USPTO.GOV and
other world trademark databases. If an attempt is made to register a
trademarked word or name, DWDNS places the registration into a manual method
whereby proper documentation is required to complete the registration process.

"The system is simple, hence the name" says Dave Lalande the systems creator
and the company's Managing Member. "Any word or words can be used as domain
names. For example, 'http://www.wallstreetwiki.com' now changes to
'wallstreetw.iki'. We developed a browser add-on for Mozilla Firefox so a
user can simply type a word into the address bar and a period is placed three
spaces back, therefore alleviating the need for the user to place the period."
Two Peas is currently authoring add-ons for Microsoft Internet Explorer,
Google Chrome and other Web browsers.

DWDNS is a "non-categorized" domain name system. Bypassing a focus on
categorization, DWDNS is able to expand the current domain name system with
~46,000 new extensions by using every possible three digit combination of A-Z
and 0-9. DWDNS is user-friendly because using three digits is familiar to
Internet users. DWDNS expands on only the three digit combinations not
currently in use such as .com, .net, .org, et al.

Nearly twelve years ago, while working on an agriculture Web portal for a
state farm bureau, Lalande created the system. It was then that he realized
that a partnering company did not own their domain name. "Two things dawned
on me at that time," said Lalande.

"First, the current 'categorized' domain name system is an ideal that does
not, in practice, exist. If you try to put domains in buckets - such as
'.com' meaning commercial and '.org' meaning not-for-profit - without a system
to police the categories, you will end up with not-for-profits using .com and
for-profit companies using .org."

"Second, if a domain name system has no checks and balances in place for
trademark infringement, it is possible for anyone to register someone else's
trademarked name. All that a dispute resolution policy achieves is lawyer
involvement to reclaim a name, thereby increasing costs. Every time ICANN
releases a new top-level domain 'TLD', businesses have to register the new
domain extension to match their current .com in order to protect their
brands."

"We realize the system will need mass Internet adoption before the names can
be widely used," said Lalande. "We have a world class root server system in
place using Amazon's Cloud to demonstrate its effectiveness." A Simplified
Domain name is currently available for subscription from
www.simplifieddomains.com for $75.00 per year.

ABOUT TWO PEAS CONSULTING, LLC: a Web/Internet innovation company, Two Peas
Consulting works toward Internet public policy objectives and user efficiency.
Along with Simplified Domains, Two Peas has also developed a mouse-over
mechanism for automated information called "Total Information Pages."

Contact:
Dave Lalande, Managing Member
Two Peas Consulting, LLC
Tel.: 408-416-3571
Email: Admin@TwoPeasConsulting.com
Website URL: www.simplifieddomains.com

SOURCE Two Peas Consulting, LLC

Dave Lalande, Managing Member, Two Peas Consulting, LLC, +1-408-416-3571,
Admin@TwoPeasConsulting.com