Generation Cures From Children`s Hospital Boston Named Website of the Year by Mom`s Choice Awards

Innovative Online Community That Mobilizes Tweens and Their Families to Give
Back Also Takes Home 16 Communicator Awards
BOSTON--(Business Wire)--
Children`s Hospital Boston`s Generation Cures (www.kids.generationcures.org)
movement has been honored for creating the "Website of the Year" by the Mom`s
Choice Awards, which recognize excellence in family-friendly media, products and
services. The judging panel included: Dr. Twila C. Liggett, ten-time Emmy
winner, professor and founder of PBS`s Reading Rainbow; Julie Aigner-Clark,
creator of Baby Einstein; and Bettie B. Youngs, Ph.D., M.Ed., a Pulitzer
Prize-nominated author of 34 books and director of Professional Development,
Inc.

The Generation Cures website offers free games, videos, music, webisodes and
creativity challenges that inspire kids to make a difference in the world.
Tweens can then turn their inspiration into action to help cure other kids by
encouraging family members and friends to sponsor their game play on the
website. Funds raised through the site support Children`s Hospital`s life-saving
pediatric research.

Generation Cures also recently received 16 Communicator Awards, honoring
creative excellence for communications professionals. The innovative tween
website was recognized in a variety of categories, including family/parenting,
games, health, science, teen and visual appeal. Judging for the Communicator
Awards is overseen and sanctioned by the International Academy of Visual Arts.

"Generation Cures teaches tweens they can change the world and gives them the
tools to change the lives of other kids," said Jan Cady, chief philanthropy
officer of Children`s Hospital Boston. "It`s an honor to be recognized by the
Mom`s Choice and Communicator Awards for equipping young people to make a
difference on their own terms - through fun and games. Every day the Generation
Cures Community`s passion and dedication gets us closer to more discoveries to
cure more kids."

About Generation Cures (www.generationcures.org)

Generation Cures is a revolutionary philanthropic movement that teaches tweens
to use their powers for good. The Generation Cures website offers free games,
videos, music, webisodes and creativity challenges that inspire kids to care
about others and want to make a difference in the world. Tweens can then turn
their inspiration into action to help cure other kids through online and offline
family fundraising initiatives that support Children`s Hospital Boston`s
life-saving pediatric research. Since launching in late 2008, Generation Cures
has won more than 20 national awards for creativity, education and family fun.

About Children`s Hospital Boston (www.childrenshospital.org)

Children`s Hospital Boston is a leading source of life-saving treatments,
groundbreaking research and compassionate care for children in New England and
worldwide. Children`s Hospital Boston has the largest and most active research
program at a children`s medical center.

CXO Communication
Julie Murphy, 617-756-8611
Julie@cxocommunication.com

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