Bear Naked Introduces All Natural Granola Bars

Pure & Natural Grain-ola Bar Line Offers Unique Solution for
Naturally-Indulgent Snacking

LA JOLLA, Calif., July 7 /PRNewswire/ -- Bear Naked, the natural foods
innovator, announced today that it is expanding its premium, all natural
granola family to include a new line of granola bars that offer active
consumers a unique, on-the-go snacking alternative that is both decadent and
nutritious. Soft and chewy in texture and available in three enticing
flavors--Chocolaty Cherry, Tropical and Fruit and Nut--Bear Naked(TM) 100%Pure
& Natural Grain-ola(TM) bars provide a new way to satisfy cravings for
delicious, "bearly" processed snacks.

"We are thrilled to introduce our 100%Pure & Natural Grain-ola bars, a perfect
fit for the Bear Naked(TM) family of foods that provide multi-sensory
combinations of pure and simple ingredients," said Ryan Therriault, senior
manager, brand marketing and innovation. "Bear Naked is dedicated to
providing great-tasting, nutritious snacks that compliment a
naturally-inclined, modern lifestyle. These Grain-ola bars are an innovative
solution that strikes the perfect balance of exciting flavor, healthy
indulgence and simple nutrition that nourishes the body, mind and spirit
without sacrificing great taste."

Bear Naked(TM) 100% Pure & Natural Grain-ola(TM) bars deliver a
richly-indulgent snacking experience that inspires their consumers to play
their way through life. Each distinct flavor excites the senses with a unique
combination of visible, real whole fruits, hearty nuts and seeds, and Bear
Naked's signature granola. Made with 100 percent ingredients straight from
nature and minimally processed, they do not contain any preservatives,
artificial flavors, trans fats, cholesterol, hydrogenated oils or high
fructose corn syrup. Each convenient, single-serve bar offers positive
nutrition.

Chocolaty Cherry combines rich chocolate with cherries, pecans and almonds for
the perfect sweet-tooth fix. Tropical features exotic fruits including mango,
papaya, pineapple and coconut. Fruit and Nut replicates the popular Bear
Naked All Natural Granola flavor with a blend of raisins, cranberries and
hearty pecans and almonds. Bear Naked 100% Pure & Natural Grain-ola bars are
now available in grocery stores nationwide for the suggested retail price of
$1.69 per bar.

About Bear Naked
Bear Naked is an all natural food and lifestyle company that offers a full
line of all natural granolas, ready to eat cereals, and granola bars.
Launched in 2002, the company is passionate about creating great-tasting,
natural foods to fit today's active, on-the-go lifestyle and is best known for
its homemade granola made from real whole grains and 100% pure and natural
ingredients. Today, Bear Naked has evolved into a nationally recognized
consumer brand that is available in more than 10,000 retail stores across the
U.S. For more information, visit www.bearnaked.com.
Contact: Tara Shaffer
Formula
(619) 234-0345
Shaffer@formulapr.com

SOURCE Bear Naked

Tara Shaffer, Formula, +1-619-234-0345, Shaffer@formulapr.com