The Cheesecake Factory Announces Reunion of a Lifetime Sweepstakes for Facebook Fans

Enter to Win a Trip to Las Vegas with Nine Friends
CALABASAS HILLS, Calif.--(Business Wire)--
For more than 30 years, The Cheesecake Factory has been a place for friends to
gather and share special moments. With the launch of its official page on
Facebook, The Cheesecake Factory is celebrating a new way to bring people
together. Every "fan" of The Cheesecake Factory on Facebook can enter the
"Reunion of a Lifetime" sweepstakes for the chance to win a weekend getaway to
Las Vegas with nine lucky friends.

"Facebook has changed the way people stay in touch by allowing them to reconnect
`digitally` with long-lost friends, former co-workers and distant relatives,"
said The Cheesecake Factory Founder David Overton. "We`re excited to offer our
Facebook fans the exclusive chance to reunite with nine friends `in person`
through our `Reunion of a Lifetime` sweepstakes. The virtual community also
allows our fans to interact, discover more information about each other and
learn what`s new at The Cheesecake Factory."

To enter, you must become a fan of The Cheesecake Factory`s newly launched page
on Facebook and submit an entry for the "Reunion of a Lifetime" sweepstakes on
or before August 30, 2009. The adventure will take you and nine friends to Las
Vegas and includes roundtrip airfare, two nights at Caesars Palace, $1,000 in
spending money and dinner at The Cheesecake Factory.

Find The Cheesecake Factory on Facebook and enter the "Reunion of a Lifetime"
sweepstakes at www.facebook.com/thecheesecakefactory. Restrictions apply. See
complete rules and additional details online. Not valid in New Mexico and where
prohibited.

About The Cheesecake Factory

The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale casual
dining segment in 1978 with the introduction of its namesake concept and
continues to define it today. The company operates 146 restaurants throughout
the U.S. under The Cheesecake Factory(R) name with an extensive menu of more
than 200 items. Grand Lux Cafe(R), the company's second concept, has 13 units in
operation across the U.S. offering a broad menu of more than 150 items. The
company also operates one unit of its newest concept, RockSugar Pan Asian
Kitchen(R), and two bakery production facilities in Calabasas Hills, CA and
Rocky Mount, NC that produce over 60 varieties of quality cheesecakes and other
baked products. For more information, please visit www.TheCheesecakeFactory.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6001256&lang=en

Murphy O`Brien Public Relations
Wendi Shapiro / Sarah Siler / Christie Stewart
310-453-2539
wshapiro@murphyobrien.com
ssiler@murphyobrien.com
cstewart@murphyobrien.com

Copyright Business Wire 2009