Artichoke Creative Launches 'How to Market Solar' Guest Speaker Program to Colleges...

Artichoke Creative Launches 'How to Market Solar' Guest Speaker Program to
Colleges and Universities
The original "green" ad agency is offering strategic planning content and
real-world case studies through its guest speaker program for business schools
and sustainability programs based on their extensive track record in the solar
industry

ENCINITAS, Calif., July 7 /PRNewswire/ -- Artichoke Creative, an Encinitas,
California-based integrated marketing agency specializing in creating
cost-effective, lead-generating campaigns for solar businesses, is offering
their expertise to colleges and universities in the form of a guest speaker
program featuring its founder and President David Boylan
(http://www.artichoke-creative.com/curriculum.html). Artichoke Creative has
worked with solar clients such as HelioPower, Stellar Solar, Borrego Solar,
and Bauer Power. They have developed a solar marketing curriculum based on
their experiences marketing solar in California, New England, and the Midwest.

With the proliferation of degrees in sustainability management and the
emphasis that business programs are putting on the green economy, there is an
immediate need for relevant, real-world content and case studies to supplement
course curricula.

"Artichoke Creative has re-branded several solar integrators to reflect
today's market and more solar savvy consumer and has created hundreds of
direct marketing and digital campaigns specifically for solar that have
focused on the lowest cost-per-lead and cost-per-customer acquisition
possible," said David Boylan, founder and President of Artichoke Creative. He
added, "We literally have a solar marketing playbook that details what mediums
work best for any size budget along with innovative creative that has
generated huge lead volume and strategic plans that detail how to integrate
current customers, events, PR, email, banners, grassroots, and social media
into the marketing mix. We are able to offer this content to a university
through our guest speaker program where we visit the campus and present it in
lecture and case study format. There are many agencies calling themselves
green these days; we are one of the few, if not the only one, that has such
extensive, hands-on experience in the solar space. It made sense for us to
share that with the academic world to better prepare students for the emerging
green economy."

For details on the program call David Boylan directly at 858.395.6905 or email
david@artichoke-creative.com .

About Artichoke Creative

Artichoke Creative is a digitally integrated marketing agency that specializes
in solar yet works in a variety of industries, including residential building,
building products, culinary, education, mergers and acquisitions, performing
arts, action sports, and agriculture. They are headquartered in Encinitas,
California. For more information on Artichoke Creative, visit their website at
http://www.artichoke-creative.com or contact David Boylan at 858.395.6905.

Contact:

Artichoke Creative - David Boylan (858-395-6905)

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SOURCE Artichoke Creative

David Boylan of Artichoke Creative, +1-858-395-6905