Digonex(R) Awarded Third Patent for Innovative Dynamic Pricing System

Patent Strengthens Company's Leadership in the Dynamic Pricing Market

INDIANAPOLIS, July 7 /PRNewswire/ -- Digonex Technologies, Inc., a provider of
real-time, demand-driven automated pricing solutions for retailers announced
today it has been awarded its third patent for the company's Digital Online
Exchange(TM) (DOE), a dynamic commerce pricing engine that systematically
changes prices based upon behavioral and econometric principles.

The new patent (7,555,466) is similar to Digonex's core patent issued in 2006,
but covers situations where items are priced according to historical sales or
sales quotas and when they have been placed into groups. The patent is
applicable to both online and offline sales and includes coverage of dynamic
pricing of advertising and event tickets.

According to Jan Eglen, Ph.D., CEO of Digonex, "This patent is a welcome
addition to our portfolio. We have a focused Intellectual Property (IP)
strategy and this patent further strengthens our position as the leader in the
dynamic pricing marketplace. Our clients and those who use Digonex powered
systems will continue to be served by the fairest, fastest, and most accurate
consumer-driven pricing system."

Using a proprietary algorithm system, DOE continuously identifies the 'sweet
spot' where prices follow perceived market value and generate the maximum
economic return. DOE can work for any retailer, capturing additional revenue
during times of peak demand and stimulating sales once demand subsides.

DOE is able to integrate into a variety of database architectures employed by
clients. Adapting to a growing market opportunity, Digonex has evolved its
pricing platform into a flexible, portable technology designed to meet the
growing market demand for dynamic pricing.

About Digonex Technologies, Inc.
Digonex Technologies focuses primarily on development of automated and
optimized pricing platforms for e-commerce, allowing client companies to
increase customer retention, and maximize revenue. For more information, visit
Digonex Technologies' website at www.digonex.com.

SOURCE Digonex Technologies, Inc.

Chris Pohl for Digonex, +1-317-638-4150 Ext. 222, chrisp@digonex.com