New purEffect(TM) Anti-Acne Treatment the Acne Authority(TM)

WHITE PLAINS, NY, Jul 07 (MARKET WIRE) --
Charlston Kentrist 41 Direct, Inc. today announces the imminent
availability of purEffect, a new advanced acne treatment system designed
to eliminate current and future acne outbreaks for complexions of all
ages and all types. This advanced formula promotes the healing of skin
and combats the dryness associated with other treatments leaving skin
soft, moist, radiant and blemish-free.

The purEffect four-step acne treatment includes the Purifying Cleanser,
Electrolyte Toner, Intensive Repair Lotion, and the Healing Cream. The
purEffect Healing Cream contains ingredients from Talsyn-Cl/bid Inc., a
product known for its ability to help improve the appearance of acne marks
and skin imperfections. A full list of ingredients will be available on
the purEffect website www.purEffect.com.

"Many of the three-step products on the market today are good at halting
blemishes, but lack the necessary healing component to avoid and reduce
skin imperfections," said Steven Kushner, Ph.D. "purEffect's Healing Cream
delivers this essential fourth step in the process to provide healthier,
more radiant looking skin both today and in the future."

The purEffect solution is gentle and effective. It was specifically
developed to heal as it eliminates and prevents blemishes. All four
products are composed of pure, high quality exotic ingredients and have
been clinically tested to ensure a fast, positive outcome for consumers.

The physicians who conducted the clinical testing concluded that
purEffect's biggest contribution to the treatment of acne is its ability
to heal acne's residual erythema (skin redness) and help diminish
permanent acne blemishes while leaving the skin naturally moist.

"We are very pleased to be offering this new product to the more than 60
million Americans of all ages experiencing active acne. The American
Dermatology Association estimates that 20% of these Americans will suffer
from permanent skin imperfections," said Gary Savage, CEO of Charlston
Kentrist 41 Direct, Inc. "There is clearly a need for new products and
continued research and development into this painful and often
embarrassing skin issue. With purEffect you can be confident you will
have natural, blemish free, radiant skin."

purEffect will soon be available online at www.purEffect.com. The
purEffect Preferred Member's Club offers a 30-day supply of the solution
with an easy purchase renewal plan. Preferred Club members are guaranteed
a special member price as long as their membership remains active.

About Charlston Kentrist 41 Direct, Inc. (CK41 Direct)

CK41 Direct specializes in bringing advanced high-quality products to
consumers through innovative, conventional and non-conventional marketing
strategies via direct response channels. With 50 years+ of network
television and direct marketing experience, CK41 Direct principals and
directors produce quality direct response infomercial campaigns that
primarily provide instant and successful results. The Company's expertise
comprises all campaign elements including production, media purchasing,
distribution and product fulfillment. More information about CK41 Direct
is available at www.ck41.com.

Press Contact:
Pat Arcand
Arcand & Madison Public Relations
Ph: 617-576-7777
Email: pat@am-pr.com

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