Dippin` Dots Selects CashStar for Interactive Gift Cards

CashStar to Provide Online Gift Card and Promotions Platform for Nation`s Most
Innovative Ice Cream Franchise
PORTLAND, Maine--(Business Wire)--
CashStar, the interactive gift card and incentives company, today announced that
it has been selected by Dippin` Dots, Inc., which is known best for its famous
beaded ice cream. With CashStar`s technology, Dippin` Dots will provide
consumers with an alternative to plastic cards. Beginning this summer, ice cream
lovers everywhere can order Dippin` Dots gift cards online to be sent to
recipients via e-mail.

As the makers of the original beaded ice cream, Dippin` Dots is known for being
on the cutting edge of innovation. Its virtual gift card program makes Dippin`
Dots the first national ice cream franchise to implement a completely Web-based
gift card offering. The virtual gift cards will be available on the company`s
website (www.dippindots.com) and can be purchased the same way plastic gift
cards are ordered; only the virtual gift card can be personalized with different
images and text and is delivered via an e-mail with a link to activate the gift.
Recipients can redeem the virtual gift card at participating Dippin` Dots
locations nationwide.

"Dippin Dots is excited to be using CashStar to further promote the Dippin` Dots
brand to our customers," said Anthony George, local area marketing manager at
Dippin` Dots. "We are looking forward to growing our brand by using the online
gift cards Cashstar offers and also plan to utilize the company`s online
marketing features sometime in the near future."

CashStar will be responsible for the franchise`s gift card-related offers and
incentives and will provide analysis on sales and behavior. CashStar co-founder
and CEO David Stone explains, "By leveraging our patent pending offer management
platform, Dippin` Dots can now deliver personalized incentives and coupons in
conjunction with their gift cards or as standalone incentives to drive sales.
Most importantly, they can track the online to in-store results to tailor future
programs. Motivating online-to-offline purchases and tracking the results is the
holy grail of multichannel retailing."

Editorial Note: Visuals are available upon request.

About Dippin` Dots

Dippin` Dots are tiny, cryogenically frozen beads of ice cream, yogurt, sherbet
and flavored ice. Invented in 1988 by microbiologist Curt Jones, Dippin` Dots
offers more than two-dozen different flavors, plus seasonal flavors. The
company`s administrative and production headquarters are located in Paducah,
Kentucky. Dippin` Dots are sold in nearly 250 franchised retail locations in the
United States and thousands of entertainment venues and special events
nationwide. Dippin` Dots Party Packs are also available online for delivery to
your home. For additional information, please visit http://www.dippindots.com.

About CashStar, Inc.

CashStar is the interactive gift card and incentives company. Its powerful
e-gifting, marketing and promotions platform helps leading brands increase
online and in-store traffic and improve lift. CashStar makes it possible for
businesses and consumers to securely e-mail monetary value such as Interactive
Gift Cards, rewards, incentives and rebates. The Company offers the market`s
strongest dynamic, customizable messaging system, enabling consumers and
marketers to give gift cards with a very personal touch. Leveraging its
exclusive affiliation with Coupons, Inc., the leading global solutions provider
of consumer print-at-home coupons, CashStar offers its partner brands
unparalleled online reach for promoting their unique Interactive Gift Card
offerings. For more information about CashStar please visit www.cashstar.com.

fama PR
Keri Bertolino, 617-758-4148
CashStar@famapr.com

Copyright Business Wire 2009