Jim Connelly, Former NFL Executive, Joins WWE

STAMFORD, Conn.--(Business Wire)--
World Wrestling Entertainment, Inc. has named Jim Connelly as Senior Vice
President, Consumer Products. Connelly will oversee WWE's Global Licensing, Home
Entertainment, Book and Magazine publishing. He will report directly to Donna
Goldsmith, Chief Operating Officer.

Connelly spent nearly 25 years with the National Football League, where his last
position was Managing Director of NFL Europe/NFL Europe League (EL). His
responsibilities included all NFL business, brand, marketing, media, fan and
player development initiatives in the UK and Europe including the launch of two
new EL franchises.

Connelly also held the position of SVP of Consumer Products, where he negotiated
first time license agreements with the three largest global footwear/apparel
makers and positioned the NFL as the first sports league to introduce a TV home
shopping program on QVC. In addition, he served as VP, International Marketing,
and Senior Marketing Manager for Corporate Sponsorships.

"We are thrilled to be able to tap into Jim`s extensive experience in marketing,
consumer products and branding," said Donna Goldsmith, COO, World Wrestling
Entertainment. "As a proven and recognized business leader both in the U.S. and
in Europe, Jim`s business acumen will be an asset in furthering our consumer
products business globally."

After leaving the NFL in 2007, Connelly was a founding partner with The
Convergence Network executive search group and also Brand Art LLC where he was
appointed the global licensing agent for St. Andrews` new golf and lifestyle
product businesses.

Connelly has a MBA from The College of William and Mary and a BA from Georgetown
University.

Additional information on World Wrestling Entertainment Inc (NYSE: WWE) can be
found at wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans,
wrestling moves, trademarks, copyrights and logos are the exclusive property of
World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks,
logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking
statements pursuant to the safe harbor provisions of the Securities Litigation
Reform Act of 1995, which are subject to various risks and uncertainties. These
risks and uncertainties include the conditions of the markets for live events,
broadcast television, cable television, pay-per-view, Internet, feature films,
entertainment, professional sports, and licensed merchandise; acceptance of the
Company's brands, media and merchandise within those markets; uncertainties
relating to litigation; risks associated with producing live events both
domestically and internationally; uncertainties associated with international
markets; risks relating to maintaining and renewing key agreements, including
television distribution agreements; and other risks and factors set forth from
time to time in Company filings with the Securities and Exchange Commission.
Actual results could differ materially from those currently expected or
anticipated. In addition to these risks and uncertainties, our dividend is based
on a number of factors, including our liquidity and historical and projected
cash flow, strategic plan, our financial results and condition, contractual and
legal restrictions on the payment of dividends and such other factors as our
board of directors may consider relevant.

World Wrestling Entertainment, Inc.
Media:
Rob Zimmerman, 203-359-5131
or
Investor:
Michael Weitz, 203-352-8642

Copyright Business Wire 2009