SEDONA Corporation and EPL, Inc. Enter Agreement to Offer Integrated MRM to Credit...

SEDONA Corporation and EPL, Inc. Enter Agreement to Offer Integrated MRM to
Credit Unions

KING OF PRUSSIA, Pa., July 7 /PRNewswire-FirstCall/ -- SEDONA(R) Corporation
(OTC Bulletin Board: SDNA) (www.sedonacorp.com), a leading provider of
Customer and Member Relationship Management (CRM/MRM) solutions for the
financial services market, today announced EPL, Inc. has selected SEDONA
Corporation as their partner to offer next generation member relationship
management to their credit union clients.

Headquartered in Birmingham, Alabama, EPL is a credit union-owned integrated
technology solutions provider dedicated to enabling credit unions to achieve
true differentiation through service delivery and continuing growth;
ultimately delivering a superior member experience. Integrated to EPL's
i-POWER(R) core system, i-KNOW, powered by SEDONA is a commanding member
relationship management and direct marketing solution. It increases credit
union growth potential with profitability reporting and sales and incentive
tracking. EPL plans to seamlessly integrate the SEDONA MRM capability with its
core system and license it to all of its credit union customers. EPL's credit
union customers serve nearly one million members nationwide.

"We recognize that credit unions need seamless integration between marketing,
sales, and servicing of their members. Our partnership with SEDONA Corporation
will allow EPL, Inc. to deliver that integration," says Todd Proulx, EPL's
Vice President of Sales & Business Development. "Their approach to MRM is
easy-to-use, cost effective and flexible. We are excited to team up with
SEDONA Corporation in offering a turn-key application for not only managing
member relationships, but strengthening those relationships while increasing
the credit union's bottom line."

EPL's i-KNOW significantly improves cross-selling results and member retention
while targeting new members for marketing campaigns and/or promotional
activity. Credit unions benefit from the ability of i-KNOW to:

-- Calculate the value of each account, member, and household to the
institution
-- Predict what products or services a member is likely to buy next
-- Measure the ROI of all marketing activities
-- Track employee cross-selling and referral activity
-- Provide contact management function to help track all member
interactions

David Vey, CEO of SEDONA Corporation, said: "The ultimate objective of all
product development at SEDONA is maximizing the efficiency of the marketing,
sales, and servicing of members for all our MRM clients. Integration of our
MRM system with core data management systems certainly enhances the efficiency
of our products and helps us achieve that overall goal. That is why we are so
pleased to complete that link with i-POWER(R). The integration will make our
systems much more valuable to EPL's clients; the combination of SEDONA's MRM
solution with EPL's i-POWER(R) system makes an extremely powerful and
effective solution for any credit union interested in effectively identifying,
acquiring, fostering, and retaining loyal, profitable members. We expect this
offering to generate a great deal of interest among EPL's credit union
clients."

About SEDONA Corporation

SEDONA(R) Corporation (OTC Bulletin Board: SDNA) helps community banks,
regional banks, and credit unions to thrive by enabling their entire
organization to effectively identify, acquire, foster and retain loyal,
profitable customers and members. SEDONA offers SEDONA CRM(TM) for banks and
SEDONA MRM(TM) for credit unions, delivering software, services, and knowledge
that provide the foundation for initiatives to improve customer acquisition,
customer retention, profitability, referral tracking, cross-selling, sales
culture support, marketing and organizational efficiencies, and marketing ROI.
For additional information, visit the SEDONA website at www.sedonacorp.com or
call 1-800-815-3307.

Forward-Looking Statements
Statements made in this news release that relate to future plans, events or
performances are forward-looking statements. Any statement containing words
such as "believes," "anticipates," "plans," or "expects," and other statements
which are not historical facts contained in this release are forward-looking,
and these statements involve risks and uncertainties and are based on current
expectations. Consequently, actual results could differ materially from the
expectations expressed in these forward-looking statements.

SEDONA(R) and Intarsia(R) are registered trademarks and SEDONA CRM(TM) and
SEDONA MRM(TM) are trademarks of SEDONA Corporation.
All other trade names are the property of their respective owners.
This press release and prior releases are available on the
SEDONA Corporation web site at www.sedonacorp.com.

SOURCE SEDONA Corporation

INVESTORS: Anita Primo, +1-610-337-8400, investorinfo@sedonacorp.com, MEDIA:
Jacques Murphy, +1-610-337-8400, jacquesm@sedonacorp.com, both of SEDONA