bwin Games AB Bets on Infobright Analytic Data Warehouse Software

TORONTO, Jul 07 (MARKET WIRE) --
Infobright, the open source data warehousing company, today announced
that bwin Games AB, a leader in the development of digital poker
products, has deployed Infobright Enterprise Edition (IEE) to manage the
increasing volume of data generated by its online poker business. IEE is
enabling bwin Games to store and quickly mine terabytes of data, without
putting a heavy burden on the company's hardware or administrative
resources.

Part of the bwin Group, bwin Games develops and maintains the software for
one of the world's largest poker networks, Ongame Network. bwin handles up
to 45,000 concurrent poker players, with more than 10 million poker hands
per day, over 70,000 deposits and withdrawals processed daily, as well as
up to 6,000 financial transactions per second. As the amount of data
generated by several million registered customers in over 25 core markets
has increased, bwin Games required a cost-effective way to keep up with
storage and processing demands.

"IEE's compression capabilities are enabling us to store far more
information than we could before, and we can run intensive queries in
minutes instead of days -- all with minimal set-up and administration
needed," said Carl Klingberg, managing director of bwin Games AB. "We
honestly didn't think this level of performance was possible, especially
at such a reasonable price point. Infobright has delivered beyond our
expectations."

With IEE in place, bwin Games is able to store up to a year of poker data,
process more than half a gigabyte of information per day, and run
detailed, real-time queries that enable the company to make quicker,
well-informed business decisions. The Infobright solution, which was
successfully deployed at bwin Games in only a few hours, seamlessly
integrates with the company's MySQL database from Sun Microsystems. Based
on the results seen to date, bwin Games is currently considering
extending its use of IEE to support other data management requirements
within the organization.

"Traditional, hardware-intensive data warehouse solutions are not serving
the needs of companies like bwin Games," said Miriam Tuerk, chief
executive officer of Infobright. "Data volumes are increasing
exponentially, and demands for real-time intelligence call for a more
efficient and simple approach that's not going to break the bank. We're
pleased that bwin Games' IEE deployment is meeting both their cost and
performance requirements."

About bwin Games

bwin Games AB is a leading developer of digital poker products and is a
subsidiary of the bwin Group. The bwin Group has over 20 million
registered customers in more than 25 core markets. On a number of
different platforms, the Group offers sports betting, poker, casino
games, fortune and skill games, as well as audio and video streams of top
sporting events such as the German Soccer League. The holding company
bwin Interactive Entertainment AG is listed in the ATX on the Vienna
Stock Exchange (VIENNA: BWIN), and as the parent company provides various
services such as software development, marketing, communications, human
resources and finance for its subsidiaries and associated companies. The
operational business of the bwin Group is carried out by subsidiaries and
associated companies on the basis of licences (e.g. Germany, Italy and
Gibraltar). Full details about the Company can be found on its investor
relations website at www.bwin.org.

About Infobright

Infobright, the open source data warehousing company, has pioneered the
development of the self-managing analytic database. The critical need for
business intelligence, coupled with the dramatic growth of corporate data,
has outpaced IT's resources and budget within many companies. Infobright's
technology solves this problem by delivering a highly scalable analytic
database that reduces ongoing management by up to 90 percent and costs
significantly less than other solutions. Infobright is being used by
companies in online marketing, financial services, telecommunications, and
other industries to provide rapid access to critical business data with
unmatched operational simplicity. For more information, please visit
www.infobright.com and http://www.infobright.org.

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respective owners.

Media Contact:
Laurie Gibson
Kickstart Consulting for Infobright
Email Contact, or
Email Contact
+1(650) 969-0764

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