Bristlecone President and CEO Ashok Santhanam Named to 2009 Supply & Demand Chain Executive 100

MILPITAS, CA, Jul 07 (MARKET WIRE) --
Bristlecone, one of the industry's most trusted supply chain business
advisors and solution providers, today announced that President and CEO
Ashok Santhanam has been named to the 2009 Supply & Demand Chain
Executive 100. This is the publication's 8th annual listing of the supply
chain industry's 100 most innovative solution providers, consultants and
other organizations. The selection criteria for this year's SDCE 100
focused on how supply chain leaders guided their clients toward economic
recovery.

In the Supply & Demand Chain Executive 100, the magazine has identified
leading providers of supply chain services and technologies who are
helping their customers respond to the downturn and, more importantly,
position themselves for growth ahead. Based on submissions to the "100"
from end users and solution providers, the judging committee for the
"100," including the editorial staff of the magazine, in conjunction with
the editorial advisory board, compiled a list of leading supply and demand
chain innovators.

The last 12 months have been challenging across all industries as
companies faced issues from reduced demand to rapidly changing commodity
and fuel prices. Bristlecone worked with clients through this downturn to
ensure that their client's investments in systems and processes were not
only helping them improve efficiency and reduce costs in the near term,
but were also helping them increase flexibility to respond to demand
increase during the economic recovery.

"Our readers turn to Supply & Demand Chain Executive to learn about
solutions and best practices for enabling the supply chain to weather the
current economic storm in which we find ourselves, and also to position
themselves for growth when recovery takes hold," explained Andrew K.
Reese, editor of Supply & Demand Chain Executive. "The corporate
executives and line-of-business leaders who rely on the magazine want to
know what the different supply chain solution and service providers are
doing to help them meet these critical, corporate 'life-or-death'
challenges."

"I'm honored to be recognized for the work we've done to help our clients
cope during these challenging times," said Ashok Santhanam, President and
CEO of Bristlecone. "At Bristlecone we strive to help every client balance
short term pressures with long term growth opportunities. By helping our
clients design and implement supply chain and spend management
initiatives, we are helping them streamline and improve their supply
chains in a cost-efficient manner to achieve this balance."

The full listing of the 2009 Supply & Demand Chain Executive 100 is
available in the June/July 2009 issue of Supply & Demand Chain Executive
magazine and on the Supply & Demand Chain Executive Web site at
www.SDCExec.com.

About Bristlecone

Bristlecone (www.bcone.com) is a leading consulting and systems
integration firm focused on helping clients maximize the strategic value
of their supply chains. Across over 100 engagements ranging from supply
chain strategy and network design to supply chain system implementations,
Bristlecone clients have realized the promise of the Bristlecone
Advantage: value through focus; first-hand, real world experience; focus
on business results; rapid time to value; and full accountability through
fixed fee/fixed time service delivery. Headquartered in Silicon Valley,
CA, Bristlecone helps clients across North America, Europe and the
Asia/Pacific regions realize high business impact from improved supply
chain planning, sourcing, execution, analytics, and data management, and
has been continually acknowledged by industry analysts as a leader in
solutions for the extended supply chain. Bristlecone clients include
globally recognized companies such as ABB, Applied Materials, BP,
Exxon/Mobil, Freescale Semiconductor, Georgia Pacific, HP, LSI, Mahindra
& Mahindra, Nike, Qatar Petroleum, Petronas, Ranbaxy, Silicon Labs, Sony,
Unilever and Whirlpool. For more information please visit www.bcone.com

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the executive's user manual for
successful supply and demand chain transformation, utilizing hard-hitting
analysis, viewpoints and unbiased case studies to steer executives and
supply management professionals through the complicated, yet critical,
world of supply and demand chain enablement to gain competitive advantage.
On the Web at www.SDCExec.com.

Media Contact:
Amanda Orr
Email Contact
202-248-6766

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