D.A.T Launches The First Cross-Platform Digital Signage Advertising Solution

SAN FRANCISCO, July 7 /PRNewswire/ -- Digital Advertising Technologies has
announced the launch of Entourage, a revolutionary solution for digital
signage advertising that unifies all "digital destination" networks and
screens through best in class technology, giving advertisers the ability to
hyper-target specific audiences through a web-based campaign-building portal.
This solution brings unmatched efficiency to planning and buying digital
destination advertising campaigns.

"The main challenge for brands is targeting unique audiences through digital
signage networks because the industry is so fragmented," says Steven Van
Blarcom of Van Blarcom Consulting -- whose specialty is introducing
groundbreaking innovations to agencies and digital signage networks. "It's too
time consuming and burdensome to create multiple content formats for each
network while managing many campaigns simultaneously. A solution that has the
flexibility and robustness to distribute content to select screens based on
audience profiles would be game-changing." This is what D.A.T has created
through Entourage.

The Entourage solution is two-prong. The Entourage Media Network aggregates
digital destination networks, creating the largest and smartest interconnected
global platform that enables advertisers to utilize Entourage Advertising -- a
comprehensive media planning and buying portal through which advertisers can
create campaigns and execute media buys targeted to specific screens in the
Entourage Media Network based on their audience profiles. Entourage has
unified more than twenty digital signage networks, which will garner a
powerful collective footprint of over half a million screens nationwide.

Both networks and brands benefit from Entourage. Advertisers can create
nationwide digital signage campaigns that are highly targeted with advanced
profiling capabilities to efficiently reach their audiences Anywhere With a
Pixel(TM), while networks receive the benefit of monetizing their remnant ad
inventory in real-time. D.A.T President and CEO, Steve Roberts, has had
significant experience in multimedia advertising, global enterprise
technologies, and digital signage network operations. "Our goal is to create
the most intelligent digital advertising solution to drive maximum results
with minimum investment for advertisers," says Roberts. "But we just want to
create something that's useful and works."

About D.A.T
Digital Advertising Technologies creates advanced advertising solutions for
digital multimedia networks and advertisers. D.A.T.'s core vision is to create
solutions that maximize efficiencies and enhance integrated communications
across digital destination networks worldwide. D.A.T is privately funded and
headquartered in San Francisco, CA.

CONTACT:
Nikos Acuna
O: 888.GO.DIGITAL ext. 2
M: 415.309.4611
Fax: 415.835.5050
nikos@digitaladtech.com
www.DigitalAdtech.com

SOURCE Digital Advertising Technologies

Nikos Acuna of Digital Advertising Technologies, Office, 1-888-GO-DIGITAL ext.
2, Mobile, +1-415-309-4611, Fax, +1-415-835-5050, nikos@digitaladtech.com