InterAir Media Launches Hotels.com Airport Media Campaign

WEST PALM BEACH, FL, Jul 07 (MARKET WIRE) --
Upstart airline and airport specialist media firm InterAir Media won a
year-long contract with Hotels.com for its airport media placement in Las
Vegas' McCarron Airport, which is now on display.

The approximately $750,000 media buy includes wall wraps, branded
ticketing kiosks and advertising on the back of the boarding passes
delivered by the kiosks.

The 12-month campaign began running April 1st and will do so through March
31, 2010. InterAir estimates the number of consumer impressions will
include 7.6 million tickets, 2 million views of branded kiosks, and 47
million will view the four wall wraps for a total of 56.6 million views
in a single airport.

Darus Zahm, VP, Account Director for TargetCast tcm, says,"TargetCast tcm
utilized InterAir Media to facilitate a strong, multi-platform campaign at
McCarran Airport in Las Vegas, a key U.S. destination market. Branded
ticket backs featuring Hotels.com's call center phone number
(1-800-2-hotels) allowed us to place a tangible and highly relevant
message directly into travelers' hands via branded ticket kiosks. When
combined with impactful stationary boards located in a high traffic
domestic ticketing area, the campaign will deliver over 50 million
impressions to Las Vegas visitors over the course of a year."

"We are very pleased to be able to show a major advertiser like Hotels.com
that their exposure to the right audience is virtually guaranteed by
advertising in this manner at an airport," says Drew Stoddard, Founder and
President of InterAir Media. "This firmly places Hotels.com's brand in the
hands -- and minds -- of flyers."

About InterAir Media

InterAir Media is the only media buying and placement agency engaged
solely in airline/airport marketing and advertising. Others may have a
division, but InterAir Media exists solely to help advertisers design an
aviation ad plan that fully integrates into an overall campaign strategy.

InterAir Media knows airline and airport advertising -- the carriers, the
media, the demographics and the impact. InterAir Media's singular focus
on airline advertising and its ancillary components offers access to
affluent, educated and highly influential consumers, an often elusive
market used to skipping TV ads with their Tivo or DVR, reading their news
online and listening to commercial-free satellite radio. Whilst their
ability to spend increases, their exposure to traditional advertising
decreases -- with one exception: When they fly. InterAir offers a single
point of entry into this industry, where they have relationships with
virtually every major carrier in the U.S. and around the world, enabling
the firm to provide ad agencies and marketers unbiased guidance in
delivering the optimal placement for marketing and advertising dollars,
integrated with an overall campaign or as a standalone promotion. Visit
www.interairmedia.com for more information or for CEO Drew Stoddard's blog
http://interairport.typepad.com/

For additional information and campaign images, contact:
Shamin Abas
Shamin Abas Public Relations
561.366.1226 or 917.494.9288

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