Brighton Collectibles Turns Jewelry into an Accessory of Positive Change

A new collection of semi-precious jewelry is providing a precious commodity:
Food for hungry people hurt by the economy

CITY OF INDUSTRY, Calif., July 7 /PRNewswire/ -- Donating by design is a
continuing tradition at Brighton Collectibles, where founder and owner Jerry
Kohl and his team of designers have created jewelry collections which have
raised over $3 million for breast cancer charities and over $1 million to
fight women's heart disease. Now, they are focusing their creative efforts on
a different health concern -- the growing number of people going hungry due to
the economy.

With the American Heroes promotion July 11 through August 10, customers who
purchase the limited-edition semi-precious jewelry can join with Brighton in
helping feed struggling Americans. Brighton will donate $7.50 per necklace
sold, $5.00 per bracelet sold and $2.50 per pair of earrings sold to Feed Our
Friends charity. Many specialty retailers including Brighton Collectibles
stores will match the manufacturer's donations.

Kohl realized that more of his friends, neighbors and customers might be
having difficulties in today's grim economy than he had thought after an
employee whose spouse was unemployed confessed that she used a birthday gift
certificate to buy her children food. He explains, "We all have people in our
lives we're concerned about, so I decided to find a way we can make a
difference in their lives. That's how the American Heroes jewelry and Feed Our
Friends programs came about."

All monies going to Feed Our Friends Charity will be distributed to "American
Heroes" -- people in communities across the U.S. who lead tax-exempt
non-profit organizations that are feeding people. Nominations can be made by
visiting participating Brighton retailers or online at www.brighton.com.

For a donation of $20 per bottle, Feed Our Friends water is also available at
participating retailers and online and all monies from the purchases go
directly to Feed Our Friends charity. Direct donations to Feed Our Friends may
also be made online. Brighton's goal is to raise $300,000 to help American
Heroes who are feeding people in need.

Known for excellent quality and a broad-ranging assortment of finely crafted
accessories, Brighton produces handbags, jewelry, belts, footwear, small
leather essentials, luggage, fragrances and gifts which are sold in 142
Brighton Collectibles stores and in over 5,000 specialty stores across the
United States.

SOURCE Brighton Collectibles

Peggy Reed, Brighton Collectibles, +1-626-961-9381, preed@brighton.com