Serena Software Woos Borland Customers with ALM Migration Program

Customers Worried about Borland's Fate Can Switch to Serena Dimensions for the
Cost of Annual Maintenance

REDWOOD CITY, Calif., July 7 /PRNewswire/ -- Serena Software has launched a
program to woo customers from Borland Software, which is in the midst of being
acquired by Micro Focus, by inviting Borland customers to switch to Serena
Software's flagship application lifecycle management (ALM) offering, Serena(R)
Dimensions(R) CM, for the price of their current Borland annual maintenance
fees on qualified Borland(R) StarTeam(R) products.

"We have heard that Borland customers are concerned about the future of
Borland and its products. But there's no reason to remain in this vulnerable
state," said Rene Bonvanie, senior vice president of worldwide marketing,
information technology, and Serena On Demand at Serena Software. "Serena is
offering a practical, safe approach to help Borland customers move now to our
industry leading ALM solution, which was recently enhanced and has a strong
product roadmap."

Positioned by Gartner, Inc. in the Leaders quadrant in the 'Magic Quadrant for
Software Change and Configuration Management for Distributed Platforms'
report(1), Serena Dimensions CM is an end-to-end, process-centric solution
that manages and automates the full application lifecycle with visibility and
traceability from inception to deployment. It integrates requirements
management with change and configuration management based on a single
repository, which is key to delivering business-changing software. In June
2009, Serena enhanced Dimensions to optimize the developer experience, with
multi-stream development and continuous integration capabilities to support
Agile development and other iterative methodologies.

Borland customers can register here to initiate their move to Serena
Dimensions CM 2009 for the cost of their existing Borland annual maintenance
fees on qualified Borland StarTeam products - with no hidden license fees.
This program will expire in 90 days unless extended by Serena Software. Serena
Software may cancel or modify this program at any time by posting
notifications on its Web site. Credit qualification and other terms,
conditions and restrictions apply.

About Serena Software, Inc.
Serena is a privately owned company, headquartered in Redwood City,
California, with 29 offices in 14 countries and more than 800 employees.
Serena provides software on premise and on demand to over 15,000 customers
including 96 of the Fortune 100. Serena enables teams of programmers to become
more efficient by standardizing and automating development processes across
both mainframe and distributed environments. Serena enables IT business
analysts and power users to improve productivity with a new generation of Web
2.0 tools to build Business Mashups. Serena Business Mashups can be used to
automate common, everyday processes; they are visual and do not require
coding. Serena also enables IT executives to gain visibility into their
projects, resources and costs - CIOs should have access to the same quality of
information about IT as the CFO has about Finance. For more information on
Serena, visit http://www.serena.com.

(1) Gartner "Magic Quadrants for Software Change and Configuration Management
for Distributed Platforms" by J. Duggan and T. Murphy, March 26, 2009.

Serena and Dimensions are registered trademarks of Serena Software, Inc. All
other product or company names may be trademarks of their respective owners,
and their use is intended for identification purposes only and not in
association with or as sponsorship or endorsement by such owners. Copyright
(C) 2009 Serena Software, Inc. All Rights Reserved.

SOURCE Serena Software, Inc.

Kyle Arteaga of Serena Software, +1-650-481-3435, karteaga@serena.com; or Kim
Dion of A&R Edelman, +1-650-762-2927, kdion@ar-edelman.com, for Serena
Software, Inc.