Zipcar Launches First All-Electric Car-Share Pod

Extends Platform for Evaluating Alternative Vehicle Technologies

CAMBRIDGE, Mass., July 7 /PRNewswire/ -- Zipcar, Inc., the world's largest car
sharing service, today announced its first Electric Vehicle Pod, including an
all-electric vehicle (EV) Citroen c1 and a plug-in hybrid (PHEV) Toyota Prius.
The vehicles stationed at the EV Pod are among the most efficient and
technologically advanced on the road today and are available to members by the
hour for a fraction of the cost of owning one.

"Since early in this decade, Zipcar has been integrating alternative vehicles
into the fleet -- giving our members the opportunity to push the envelope and
evaluate a range of advanced-vehicle technologies," said Scott Griffith,
chairman and CEO of Zipcar. "Our proprietary car sharing technology platform
allows us to manage a variety of cutting-edge vehicles, serving hundreds of
thousands of Zipsters who benefit from convenience, cost savings and a
commitment to reducing carbon emissions."

While EVs are showing great promise, and increased manufacturing capacity is
projected in the coming years, large-scale consumer adoption appears to be
limited by two key concerns -- the lack of widespread availability of charging
stations and limited battery range. These two issues may curb the allure of
EVs to the mainstream consumer audience for some time. However, with an
average trip-duration of just under four hours and less than 25 miles, more
than 95 percent of Zipcar trips would fall within the range of an EV, meaning
EVs are ideally suited for early, large-scale use in Zipcar's car sharing
platform.

Zipcar's focus on alternative vehicles extends to consumers, business and
government fleets. In recent surveys, more than 85 percent of Zipcar members
stated that they would be interested in driving a plug-in vehicle. Zipcar
responded with the San Francisco launch of its first PHEV pilot program.
Since the February launch, 75 percent of vehicle miles traveled (VMTs) in this
vehicle have been powered by electric charge rather than petroleum-based fuel.

Addressing the growing needs of government and business fleet owners to reduce
carbon emissions and save money, Zipcar launched FastFleet in April. In
Washington D.C., Zipcar's FastFleet technology will reduce D.C.'s
government-operated fleet by 365 vehicles over the next three years and
instead allow city employees to utilize a shared fleet currently composed of
97 percent alternative fuel vehicles, including natural gas and hybrid
electric.

Zipcar's experience with advanced technology vehicles dates back to 2003 when
it became the first car sharing company to offer hybrids to its members. In
2004, in partnership with Toyota, Zipcar offered its first EVs -- the
electrified Toyota RAV 4. Since then, Zipcar has added nearly 1,000 hybrids
to the fleet, more than any other car sharing company in the world. To date,
the company estimates more than 100,000 unique members have driven an EV or
hybrid.

About Zipcar
Zipcar is the world's leading car-sharing service with 300,000 members and
6,500 vehicles in urban areas and college campuses throughout 26 North
American states and provinces as well as in London, England. As a leader in
urban transportation, Zipcar offers more than 30 makes and models of
self-service vehicles by the hour or day to savvy city residents and
businesses looking for an alternative to the high costs and hassles of owning
a car in the city. For more information, visit Zipcar.com, Zipcar.ca or
Zipcar.co.uk.

SOURCE Zipcar, Inc.

Nancy Scott Lyon of Zipcar, +1-617-336-4332, nancy@zipcar.com